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Great Small Business Marketing Reads
 
 



 Great Small Busine...  


  
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin

Simon & Schuster, 1999

This book changed my career

+ Easy read with great insight
+ Great Book So Far, Especially for Realtors!
+ Essential marketing material
  
  











  



  
The Experience Economy: Work Is Theater & Every Business a Stage
B. Joseph Pine, James H. Gilmore

Harvard Business School Press, 1999

Lightning from a clear sky

+ Secret behind business success
+ excellent service
+ Top Notch
  
  











  



  
The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
John Assaraf, Murray Smith

Atria, 2008

I guess Im gonna find out in 30 days....

+ Read this book before getting MBA!
+ Creating the right mindset
+ This Book Does Have the Answers!
+ Very Interesting Book
  
  











  



  
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Brian Carroll

McGraw-Hill, 2006

Every company leader ought to read this book

+ Very Helpful At Very Short Notice!

This book does a great job of covering an important topic that few companies in the business to business space get. Most companies look for the "silver bullet" but there is no such thing. In this world of emails, voicemails and meetings, it is harder and harder to get in to see senior ...
  
  











  



  
Tested Advertising Methods (Prentice Hall Business Classics)
John Caples, Fred E. Hahn

Prentice Hall, 1998

A copywriter's best friend

+ An invaluable primer for writing great ads
+ A classic but a dry read
+ Must Have Marketing Fundamentals Training
  
  











  



  
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki

Portfolio Hardcover, 2004

Invaluable reference tool for anyone considering a startup

+ Great reading!
+ Great book for startups

This book is great for anyone who has been toying with the idea of starting their own business. I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate ...
  
  











  



  
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...
David Meerman Scott

Wiley, 2007

Fantastic must read for ALL business owners!

+ Good Primer
+ Excellent "how to" manual
+ W Willard's review of The New Rules of Marketing & PR
+ It just makes sense!
  
  











  



  
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can ...
Michael Port

Wiley, 2008

Much more than the title implies.

+ When you are tired of thinking small Michael is the guy to call!
+ Favorite Marketing Book So Far
+ Wish I'd had this book ten years ago
+ Counterintuitive Always Best
  
  











  



  
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
John Jantsch

Thomas Nelson, 2008

Stop Working With Jerks!

+ Fantasic Read, Very Helpful
+ Actionable Ideas Makes This Book Different
+ Great resource for the novice
+ Duct Tape Marketing is a great resource for small business!!
  
  











  



  
Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffrey Eisenberg

Thomas Nelson, 2006

A Must-Read!

+ Awesome Book On Persuasion Architecture
+ This book changed my career
+ All i was looking for
+ The King Daddy of Strategy
  
  











  



  
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber

HarperCollins, 1995

The foundation of forward thinking. It just makes sense!

+ great book for new business owners
+ Many New Customers (and Profits)
+ A story of my business!
+ A must read for every business owner or entrepreneur
  
  











  



  
Tested Advertising Methods (Prentice Hall Business Classics)
John Caples, Fred E. Hahn

Prentice Hall, 1998

A copywriter's best friend

+ An invaluable primer for writing great ads
+ A classic but a dry read
+ Must Have Marketing Fundamentals Training
  
  











  



  
Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffrey Eisenberg

Thomas Nelson, 2006

A Must-Read!

+ Awesome Book On Persuasion Architecture
+ This book changed my career
+ All i was looking for
+ The King Daddy of Strategy
  
  











  



  
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...
David Meerman Scott

Wiley, 2007

Fantastic must read for ALL business owners!

+ Good Primer
+ Excellent "how to" manual
+ W Willard's review of The New Rules of Marketing & PR
+ It just makes sense!
  
  











  



  
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin

Simon & Schuster, 1999

This book changed my career

+ Easy read with great insight
+ Great Book So Far, Especially for Realtors!
+ Essential marketing material
  
  











  



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The foundation of forward thinking. It just makes sense!

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