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Web Analytics: An Hour a Day
Avinash Kaushik
Sybex, 2007
Now this is what I call Web Analytics!
+ The only book on Web Analytics you'll ever need
+ Not enough GA application info
+ Gold Standard
+ Analytics for the intermediate user....
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Measuring the Success of Your Website: A Customer-centric Approach to Website Management
Hurol Inan
Longman Publishing Group, 2002
The best yet on Web Measurement
+ Well structured, encouraging, smart
+ terrific, and ongoing introduction into this important area
+ A Must-Read for anyone anlyzing their Web site
+ Bring a Business Perspective ........
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How to Measure Anything: Finding the Value of "Intangibles" in Business
Douglas W. Hubbard
Wiley, 2007
Quantifying Soft Knowledge
+ How To Measure Anything
+ If you care about the value of information...
+ Great advance!
+ How to measure anything
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Web Metrics: Proven Methods for Measuring Web Site Success
Jim Sterne
Wiley, 2002
Useful at large but confusing here and there
+ It's very practical
Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields his work from obsolescence for the most part. However, when he gets into topics such as CRM and also in other places ...
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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Eric Peterson
Celilo Group Media, 2004
The Web Metrics Bible
+ Must-read for Web Analysts
+ Web Analysis
+ Narrative introduction to Web Analytics
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Actionable Web Analytics: Using Data to Make Smart Business Decisions
Jason Burby, Shane Atchison
Sybex, 2007
Great Book To Make Web Analytics Actionable
+ Great Approach
+ Excellent Overview
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the ...
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug
New Riders Press, 2005
Great book full of truths.
+ An absolutely stunning book on usability
+ Reinforced Common Sense
+ Just get it!
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
James D. Lenskold
McGraw-Hill, 2003
Introducing Rigor to Marketing Spending
+ Marketing Meets Finance
+ Solid Read, Great for Marketers within Larger Corporate Settings
+ Clear and welcome tools for justifying marketing investment
+ Marketing ROI : The path to Campaign , Customer , and Corpor
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Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)
Eric Peterson
O'Reilly Media, Inc., 2005
A rare one-size-fits-all book!
+ One of the three first books you should buy about web analytics
+ Standard desk copy for web analysts
+ Extremely useful
+ easy to read
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Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffrey Eisenberg
Thomas Nelson, 2006
A Must-Read!
+ Awesome Book On Persuasion Architecture
+ This book changed my career
+ All i was looking for
+ The King Daddy of Strategy
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Advanced Email Marketing
Jim Sterne
Lyris Technologies, Inc., 2003
Solution to those who are suffering within your organization
+ Brilliant!
+ Every Small Business Needs This Book
For the starter of email marketing, it is a good guide to grasp what is all about email marketing and its effectiveness. You do not feel you wasted your money after reading it. For those who are engaged in email marketing, it would give you a path to the successful roadmap of how you should ...
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Information Dashboard Design: The Effective Visual Communication of Data
Stephen Few
O'Reilly Media, Inc., 2006
BUY THIS
+ drags you to read it!!
+ Clear, concise, and cleanly designed and presented.
+ Good, Practical Contribution to Visually Communicating Data
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Competing on Analytics: The New Science of Winning
Thomas H. Davenport, Jeanne G. Harris
Harvard Business School Press, 2007
Five stars but... for the right audience!
+ A Panacea for Information Overload
I was excited by the title, some of the reviews and rushed to buy this. Read it quite fast and got little disappointed. Probably the correct title could be ''Advocacy for Competing on Analytics''. To be clear, the book is very good if you are: a student, a junior project manager, a junior ...
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Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines
Hurol Inan
BookSurge Publishing, 2006
Browsing aside, search is the most common way of locating information on a website. Yet studying the effectiveness of internal website search engines has been a much overlooked area until now. This new book, published in February 2006 is an important resource for measuring the success of your onsite search engine. It explains how and why people search, provides detailed guidelines on ...
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Competing on Analytics: The New Science of Winning
Thomas H. Davenport, Jeanne G. Harris
Harvard Business School Press, 2007
Five stars but... for the right audience!
+ A Panacea for Information Overload
I was excited by the title, some of the reviews and rushed to buy this. Read it quite fast and got little disappointed. Probably the correct title could be ''Advocacy for Competing on Analytics''. To be clear, the book is very good if you are: a student, a junior project manager, a junior ...
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