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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
Stephen J. Dubner
William Morrow, 2006
Freakonomics
+ Good with flaws
+ DANGEROUS BOOK
This is the most fascinating book I have read this year. I could not resist sending copies to my friends and relatives
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Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Back Bay Books, 2007
An Excellent Management Guide!
+ A must read...
+ Very good book
+ Great book
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
HarperCollins, 2008
Figure Out People By Identifying Patterns
+ No economist can afford to miss this
+ Insightful quick read
+ Great Read for Communicators
+ Amazing read!
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein
Yale University Press, 2008
Very Insightful
+ How do we choose?
Nutshell review - The book covers Libertarian Paternalism, how to help people be free in their choices and, at the same time, help them make better and more informed ones. A very insightful and informative book about human nature, human behaviour and into ways in which we can improve our decision ...
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Robert B. Cialdini
Collins Business, 2007
Be conscious of non-rational influences
+ Powerful, Scientific, and Fully Engaging Work on the Powers of Influence
+ also good for keeping others from manipulating YOU!
+ Thanks for the recommendation, Charlie
+ Scientific treatment of influence psychology
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Why We Buy: The Science Of Shopping
Paco Underhill
Simon & Schuster, 2000
Excellent read for Retail or Marketing Professionals
+ VERY USEFUL AND ENTERTAINING
+ Must Read For Anyone Involved In The Process Of Retail
This is a witty, easy-to-read book full of insights into how shopper behave in stores. It'll get you thinking from the customer's point of view and give you a framework for innovating on the retail experience. A must read for retail and marketing professionals. I definitely recommend it.
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Love Is the Killer App: How to Win Business and Influence Friends
Tim Sanders
Three Rivers Press, 2003
TRUE inspiration...changed my life
+ high quality
+ My favorite read of 2008 so far
+ Be a Lovecat and Give It Away
+ Network, Knowledge, and Compassion.. brilliant
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books, 2002
A year later and I'm still marveling over this book!
+ Interesting stories, not that useful
+ Fundamental Reading
+ Gladwell Points Out Some Very Insightful Tips!
+ powerful concept behind this book
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Drew Westen
PublicAffairs, 2008
Democratic strategists please read this book
+ Want to Win? Read this Book!
As a frustrated Democrat who is tired of seeing his party cede important cultural territory, I devoured this book. The Political Brain is perhaps the best book I have read on crafting a party message that resonates with the American public. Drew Westin offers helpful advice to Democrats by showing ...
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On Desire: Why We Want What We Want
William B. Irvine
Oxford University Press, USA, 2005
Thoughtful and easy to read for philosophical novices
+ I want...you to read this book.
+ Worth the Wait
+ Irvine, Christianity and the Steps
+ An Evolutionary Perspective, but Then?
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The Design of Everyday Things
Donald A. Norman
Basic Books, 2002
Vey fast delivery very prompt service
+ A Little Dated, but Still Insightful
+ Great book for everyone who is involved in user-oriented design
very nice delivery very fast response. One of the best sellers at amazon.
will do business any time with them.
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Why We Buy: The Science Of Shopping
Paco Underhill
Simon & Schuster, 2000
Excellent read for Retail or Marketing Professionals
+ VERY USEFUL AND ENTERTAINING
+ Must Read For Anyone Involved In The Process Of Retail
This is a witty, easy-to-read book full of insights into how shopper behave in stores. It'll get you thinking from the customer's point of view and give you a framework for innovating on the retail experience. A must read for retail and marketing professionals. I definitely recommend it.
|
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|
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Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Back Bay Books, 2007
An Excellent Management Guide!
+ A must read...
+ Very good book
+ Great book
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|
|
|
|
| |
|
On Desire: Why We Want What We Want
William B. Irvine
Oxford University Press, USA, 2005
Thoughtful and easy to read for philosophical novices
+ I want...you to read this book.
+ Worth the Wait
+ Irvine, Christianity and the Steps
+ An Evolutionary Perspective, but Then?
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|
|
|
|
| |
|
The Design of Everyday Things
Donald A. Norman
Basic Books, 2002
Vey fast delivery very prompt service
+ A Little Dated, but Still Insightful
+ Great book for everyone who is involved in user-oriented design
very nice delivery very fast response. One of the best sellers at amazon.
will do business any time with them.
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