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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly
Holt Paperbacks, 2006
The Copywriters Handbook
+ Thorough and Informative
+ a gift for a friend
+ Great Resource for Copywriters
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Influence: Science and Practice (4th Edition)
Robert B. Cialdini
Allyn & Bacon, 2000
Science of Compliance - Extremely Important and Useful Book
+ Good Intro to Social Psych
+ This is it! - The Real Deal!
+ For Professionals, lawyers, and Doctors who need to learn persuasion and influence
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Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, ...
Cliff Atkinson
Microsoft Press, 2007
Best yet from Cliff Atkinson... I'm now a complete fan!
+ Death by PowerPoint Syndrome
+ Just what I needed to get energized again!
+ Genuinely novel and helpful tips? Brilliant!
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Multimedia Learning
Richard E. Mayer
Cambridge University Press, 2001
Outstanding Work on the Science of Learning
+ A must read for any presenter
+ Thoughtful balance of theory and suggestion
This is one of the best books I have read on how students learn. Mayer's cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. Mayer practices what he preaches and writes a ...
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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia ...
Ruth Colvin Clark, Richard E. Mayer
Pfeiffer, 2007
Extremely Accessible and Great Basic Information
+ Usefull evidence based information
+ Required Reading
+ e-Learning and the Science of Instruction
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Persuasive Online Copywriting: How to Take Your Words to the Bank
Bryan Eisenberg, Jeffrey Eisenberg, ...
Wizard Academy Press, 2002
Excellent Book for Increaseing Online Conversions
+ Persuaded me to keep reading and wanting to learn more!
+ Incredibly practical - To the authors: great job!
+ An eye opener to those who think they know how to write good copy for the web
+ HOW TO WRITE WEB COPY THAT MOVES READERS TO ACTION
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Great Demo!: How To Create And Execute Stunning Software Demonstrations
Peter E Cohan
iUniverse, Inc., 2005
The Best Book on the Subject
+ I wish I could give this 6 stars out of 5
+ Should be on the recommended reading for ALL Sales Consultants, SEs, TAMs
+ I absolutely love it.
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Technical Writing 101: A Real-World Guide to Planning and Writing Technical Documentation, Second Edition
Alan S. Pringle, Sarah S. O'Keefe
Scriptorium Press, 2003
Straightforward and clear
+ A good 101 book
+ Great!
+ Great resource item
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Camtasia Studio 5: The Definitive Guide (Wordware Applications Library)
Daniel Park
Wordware Publishing, Inc., 2008
The definitive guide to the best in class screen capture software
+ Very helpful
+ Camtasia Guide Really Helps Me!
+ Worth The Money
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Demonstrating to Win!: The Indispensable Guide for Demonstrating Software
Robert Riefstahl
Xlibris Corporation, 2000
Just what my sales force needed
+ Informative Book
+ Practical pre-sales demo advise
+ realistic demo experiences
+ Showware - Showing Them Your Soft Wares
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Technical Writing 101: A Real-World Guide to Planning and Writing Technical Documentation, Second Edition
Alan S. Pringle, Sarah S. O'Keefe
Scriptorium Press, 2003
Straightforward and clear
+ A good 101 book
+ Great!
+ Great resource item
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Great Demo!: How To Create And Execute Stunning Software Demonstrations
Peter E Cohan
iUniverse, Inc., 2005
The Best Book on the Subject
+ I wish I could give this 6 stars out of 5
+ Should be on the recommended reading for ALL Sales Consultants, SEs, TAMs
+ I absolutely love it.
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Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, ...
Cliff Atkinson
Microsoft Press, 2007
Best yet from Cliff Atkinson... I'm now a complete fan!
+ Death by PowerPoint Syndrome
+ Just what I needed to get energized again!
+ Genuinely novel and helpful tips? Brilliant!
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|
|
|
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|
| |
|
Influence: Science and Practice (4th Edition)
Robert B. Cialdini
Allyn & Bacon, 2000
Science of Compliance - Extremely Important and Useful Book
+ Good Intro to Social Psych
+ This is it! - The Real Deal!
+ For Professionals, lawyers, and Doctors who need to learn persuasion and influence
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|
|
|
|
|
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|
Persuasive Online Copywriting: How to Take Your Words to the Bank
Bryan Eisenberg, Jeffrey Eisenberg, ...
Wizard Academy Press, 2002
Excellent Book for Increaseing Online Conversions
+ Persuaded me to keep reading and wanting to learn more!
+ Incredibly practical - To the authors: great job!
+ An eye opener to those who think they know how to write good copy for the web
+ HOW TO WRITE WEB COPY THAT MOVES READERS TO ACTION
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