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The Art Of War
Sun Tzu
Filiquarian, 2007
Classic on the priciples of war
+ It still rings true
This ancient classic of 13 chapters was written over 2,500 years ago by the legendary Chinese general Sun Tzu. It is a must have for military buffs that enjoy reading about the tactics of the most succesful generals. It is rumored that Napoleon used a French translation of the Art of War to his ...
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The Wisdom of Crowds
James Surowiecki
Anchor, 2005
Smart, Interesting and Easy to Read
+ Book review
+ Don't expect a textbook
This book was a surprise hit for me. I didn't expect to like it, but ended up loving it so much I just had to have a copy on my shelf. Surowieki is very convincing, in part because he takes such care to bring up alternative arguments and respond to each. He also keeps his focus fairly narrow, so ...
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Joseph Sugarman
Wiley, 2006
Sugarman is King of Copy
+ Humor has a place in copywriting
+ How to write compelling copy
+ Extremely Powerful!!!
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Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
Kaplan Business, 2006
A brainstorming guide to becoming remarkable
+ Excellent Book
+ Word of Mouth Marketing
+ Become part of the conversation
+ Essential Read
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The Lexus and The Olive Tree, Revised Edition: Understanding Globalization
Thomas L. Friedman
Farrar, Straus and Giroux, 2000
The Lexus and the Olive Tree
+ Tons of theories, and examples, good read for learning about Globalization
This book provides a very good understanding of globilisation by integrating various issues and concepts with critical, illustrative and at times poignant examples. This helps appreciate what globilisation means currently and the historical summary helps explain how we got to where we are today. ...
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Luke Sullivan
Wiley, 2003
Getting into Advertising? If you only buy one book, make it this one
+ Its a keeper!
+ A must read for creatives and account people alike
+ Great Book!
+ Getting into Advertising? Yes, DO buy this book!
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Truth, Lies and Advertising : The Art of Account Planning
Jon Steel
Wiley, 1998
Loved the book, great for ad students!
+ Written by a account planning director
+ Excellent book, concise and insightful.
+ The best planning book I've read to date
+ Perfect
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Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything
Stephen J. Dubner
William Morrow, 2006
Really Interesting, Thought Provoking Book!
+ Freaky.
I recieved a copy of this book at a recent conference I attended, and found it be a very enjoyable and easy read. The authors offer a non-traditional view on the world of economic theory, and do so without getting too bogged down with the heaviness of the subject matter. Some of the subject matter ...
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer, Steve Rappaport, ...
Wiley, 2007
Playbook a fitting title
+ Complete online marketing resource
+ Excellent Guide for Online Advertising
+ An outstanding guide and source of useful info
+ not for the little guy
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim, Renée Mauborgne
Harvard Business School Press, 2005
Simple but powerful
+ Excellent Books for marketers
+ Blue Ocean - very interesting
+ Chock full of graphs, figures and action plans!
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books, 2002
This book will make you smarter - part 2.
+ Breaks down the "how"
+ There is More in Heaven and Earth....
+ Great posturing advice!
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The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need
Daniel H. Pink
Riverhead Trade, 2008
Brilliant!
+ Dan Pink at his creative best
+ Great read for career advice
Simple, important message presented innovatively as manga comic. One copy for my son, and one for myself. Thanks Daniel.
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Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher, William Ury, ...
Penguin (Non-Classics), 1991
Great Negotiation Read
+ Fast Delivery
+ YES, this is a great book
+ The "classical of negotiation"
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The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Hyperion, 2006
If you read this, the longtail works!
+ Simple, Smart Premise No Longer Ignored
+ Niches are the new growth
+ If only I could get my dad to read it...
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The Marketing Mavens
Noel Capon
Crown Business, 2007
Fresh thinking. And good timing. Capon does a good job here.
+ Finally an up-to-the-minute viewpoint that is relevant and useful!
+ Those who understand how to create or increase demand for what is offered
+ Another valuable text from Crown Business
+ Multiple Insights on Every Page
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