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Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Joseph Sugarman
Delstar Pub, 1999
A very insightful book
+ Sales Triggers For Every Sales Scenario
+ Want to know how to TRIGGER the emotions of your prospect?
+ Don't write copy without it!
+ Worth Its Weight In Gold!
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Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffrey Eisenberg
Wizard Academy Press, 2005
A Must-Read!
+ Awesome Book On Persuasion Architecture
+ This book changed my career
+ All i was looking for
+ The King Daddy of Strategy
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E-Commerce User Experience
Jakob Nielsen
Nielsen Norman Group, 2001
Superb insight for a serious professional
+ Very insightful
If you are serious about learning what makes eCommerce sites work for the users you are looking at the right book. While there are many other good books on the subject, this is has to be the 400-lb gorilla! Here's why: - every guideline and recommendation is supported with examples of real user ...
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
Kevin Hogan
Pelican Publishing Company, 1996
Buy this Master Guidebook for Your Library!
+ Covers all you need to know about persuasion
+ Important and useful resource!
+ Everyone needs this book!
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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the ...
Jay Abraham
St. Martin's Griffin, 2001
Zen
+ Easy Ways to Get More Out of What You Already Have
+ We all know wise business men. This book is their secret.
+ Must Read Business Handbook
+ Vintage Jay Abraham
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Why People Don't Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your ...
Harry Washburn, Kim Wallace
Perseus Books Group, 2000
Easy to Use Tool Guaranteed to Increase Your Sales Results
+ Why did that one get away?
+ Wow!!!!!
+ Excellence In Sales
+ EXCELLENT!!!
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Rafi Mohammed
Crown Business, 2005
Advice that Can Instantly Increase Profits
+ Pricing by value
+ Good Solid Advice
+ Great book
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Why We Buy: The Science Of Shopping
Paco Underhill
Simon & Schuster, 2000
The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer Behavior
+ An eye-opening read for this consumer
+ Its a good question to ask from evry customer
+ Excellent read for Retail or Marketing Professionals
+ VERY USEFUL AND ENTERTAINING
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Influence: The Psychology of Persuasion
Robert B. Cialdini
Collins, 1998
Should be required reading
+ Good background
+ What's the difference between several version of the book?
Nutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times.
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Jump Start Your Business Brain: Win More, Lose Less, and Make More Money
Doug Hall
Brain Brew Books, 2001
Up Your Business Success Odds to 80 percent/TESTED !!
+ If you own just one buisness book, this is the one to have.
Up Your Business Success Odds to 80 percent/TESTED TO WORK!! Is your business or business or product idea focused in a way that makes its success chances from 60 to over 80%? Or is it in the 17 to 23 % range that most people achieve? Would you like a guide that explains the 3 principles that can ...
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Bernd Schmitt
Wiley, 2003
Schmitt is a guru writing effective contents with a easy and humor style
+ Migrate to Customer Experience
+ Was great but not extraordinary!!!
Bernd Schmitt invented the Experiential Marketing and inspite of being a point of reference in the new marketing world, he shuns academicism and his books are always effective, clever and pleasant to read thank to his humor and easy style. A must read book for anyone who realizes that customer ...
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Don't Make Me Think: A Common Sense Appr to Web Usability, 2nd Edition
Steve Krug
New Riders Press, 2005
Great book full of truths.
+ it didn't make me think...
+ Don't Make Me Think - Made Me Think
+ A bit simple, but good
+ Basics are never outdated
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Submit Now: Designing Persuasive Web Sites (VOICES)
Andrew Chak
New Riders Press, 2002
The potential to vastly improve everyone's online experience
+ Smart, useful and concise - just what I needed!
+ The Culturally Proficient School
I've been involved in Website design and implementation since 1996. I don't claim to be the top designer, but the success of my sites gives me enough stature to comment on a book like this. First, the downside of this book: It was published in 2003. Consequently, some of the references and ...
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Don't Make Me Think: A Common Sense Appr to Web Usability, 2nd Edition
Steve Krug
New Riders Press, 2005
Great book full of truths.
+ it didn't make me think...
+ Don't Make Me Think - Made Me Think
+ A bit simple, but good
+ Basics are never outdated
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Bernd Schmitt
Wiley, 2003
Schmitt is a guru writing effective contents with a easy and humor style
+ Migrate to Customer Experience
+ Was great but not extraordinary!!!
Bernd Schmitt invented the Experiential Marketing and inspite of being a point of reference in the new marketing world, he shuns academicism and his books are always effective, clever and pleasant to read thank to his humor and easy style. A must read book for anyone who realizes that customer ...
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