| |
|
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Joe Vitale
Wiley, 2006
Perfect Gift for Any Writer!
+ How your words can lead to wealth
+ Usefull, Creative, Inspiring
Out of all the advanced writing classes I have been in, you would think I have heard it all - but this book actually gave me insights into all types of writing - not just sales letters.
Novelists, Journalists, Artists, College students, Sellers of all types - writers in general will enjoy this ...
|
|
|
|
|
|
| |
|
Choose the Right Word: Second Edition
S. I. Hayakawa
Collins, 1994
great book for choosing between synonyms
+ Useful Reference
+ It's a Diction-thesaurus-ary! (And more.)
+ Excellent
+ choose the right word
|
|
|
|
|
|
| |
|
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Joseph Sugarman
Delstar Pub, 1999
A very insightful book
+ Sales Triggers For Every Sales Scenario
+ Want to know how to TRIGGER the emotions of your prospect?
+ Don't write copy without it!
+ Worth Its Weight In Gold!
|
|
|
|
|
|
| |
|
Persuading on Paper
Marcia Yudkin
Infinity Publishing (PA), 2002
Marketing Made Fun!
+ Copywriting for the entrepreneur
+ Excellent book on copywriting
+ IMPROVES YOUR WRITING AND BOOSTS BUSINESS
+ A big help
|
|
|
|
|
|
| |
|
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ...
Joseph Sugarman
Delstar Pub, 1998
Adweek Copywriting Handbook is the updated version of Advertising Secrets Book
+ Must Have...
+ Sugarman Learned On His Own Dime
+ Joe is AMAZING!
+ Buy this book
|
|
|
|
|
|
| |
|
Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a ...
Joseph Sugarman
Delstar Pub, 1998
Brilliant insights from an entrepreneur who has seen it all!
+ profound lessons concealed among breezy anecdotes
+ One of the Best 5 Copywriting Books Ever Written
+ Incredible Stuff!
+ Important Resource to Help in your Marketing Efforts
|
|
|
|
|
|
| |
|
Rene Gnam's Direct Mail Workshop
Rene Gnam
Prentice Hall Pr, 1990
|
|
|
|
|
|
| |
|
Say It In Six
Ron Hoff
Andrews McMeel Publishing, 1996
Save time, money and sanity through shorter meetings
+ Priceless
+ Great book for anyone holding meetings or speaking ...
+ A "Must Have" For Anyone In Sales!
+ Say it In Six
|
|
|
|
|
|
| |
|
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and ...
Gary Blake, Robert W. Bly
Longman, 1992
One the best guides for business writers
+ Good Addition to The Elements of Style
+ Very helpful, easy to read.
This book, with an obvious nod to Strunk and White (which it surpasses), lists 67 principles of good writing, with about two pages each of details and examples. It's on the short list of recommended resources in my book The McGraw-Hill 36-Hour Course in Business Writing and Communication.
|
|
|
|
|
|
| |
|
On Writing
Stephen King
Pocket, 2002
Don't wait for the muse...show up every day
+ Another Side of Stephen King
+ really good stuff
+ Impassioned instruction from the King of horror
+ On Writing by Stephen King
|
|
|
|
|
|
| |
|
Become A Recognized Authority In Your Field - In 60 Days Or Less
Robert W. Bly
Alpha, 2001
Read it carefully with a creative approach
+ A Solid Business Plan for Your Success
+ Excellent Book - Followed The Advice and It Works!!!
+ Solid stuff
|
|
|
|
|
|
| |
|
6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, ...
Marcia Yudkin
Career Press, 2003
The Best Resource of its Kind
+ Self Promotion For Visitorinfo.com Made Easy
+ Packed full of pragmatic advice for ethical and free PR
+ 6 Steps to Greater Visibility!
+ Make it Happen Through the Media
|
|
|
|
|
|
| |
|
Stein On Writing: A Master Editor of Some of the Most Successful Writers of Our Century Shares His Craft ...
Sol Stein
St. Martin's Griffin, 2000
Best Book I've Ever Found on The Craft of Writing
+ Highly Recommended for its Writing Tips
+ Great book for the person writing a novel or anyting.
+ My agent recommended it.
|
|
|
|
|
|
| |
|
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly
Holt Paperbacks, 2006
The Copywriters Handbook
+ Excellent Source for the Aspiring Freelancer
+ Thorough and Informative
+ a gift for a friend
|
|
|
|
|
|
| |
|
Bird by Bird: Some Instructions on Writing and Life
Anne Lamott
Anchor, 1995
Attention Writers: Keep This Book on Your Shelf
+ Refreshing and Encouraging
+ Great for writers, even more important for people just trying to get through this life
+ Touching and funny
+ Beyond the book - "Real" Life Tips
|
|
|
|
|
|
