It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits? As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear-out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal. But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long-term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.
The brownies are for everyone 
I've made the chocolate brownies from this book. The brownies use carrot and spinach puree. They are wonderfully moist and great tasting. I've made the brownies for children and for the poeple with whom my husband works.
Everyone raves about the brownies that are "good for them"
Cheryl in Cleveland, OH 
This book is fantastic - I absolutely love it. Mrs. Seinfeld is pure genius!
Jessica Seinfeld is Deceptively Delicious 
From: www.BasilAndSpice.com
When my son was a toddler, he ate everything, even wood! I was constantly alert for anything other than food entering his mouth. As I prepared meals in the kitchen, he would sit in his highchair and taste-test my culinary creations. Time passed and David entered school. Peer pressure regarding dietary habits hit back at my efforts to feed my family healthy meals, and I was forced to resort to creative cooking--hiding the vegetables, fruits, and whole grains in common everyday dishes.
Recently, I reviewed Deceptively Delicious, by Jessica Seinfeld, wife of comedian Jerry Seinfeld. The author has been plagued with the same complaints all mothers have--"One won't eat! The other is picky! They say it's disgusting!" Dinner hour, an unpleasant way to wrap up the day, is one of the largest obstacles mothers face. Rather than resorting to takeout Chinese or chicken nuggets from the freezer, Jessica has become an expert at hiding vegetables and fruits in family favorites, making dining with the children a happier healthier experience.
Using the basic steamer or pot with a steamer basket and a food processor or blender, the author roasts or steams each vegetable, purées them separately, then stores the vegetable blends in freezer bags. Fruits do not need to be cooked, just blended. As she needs them, Jessica thaws and adds the purée to each recipe.
A wonderful example are her Pita Pizzas--we've all made these, but Jessica's are slightly different. Under the tomato sauce lies a surreptitious nutritious addition--spinach (puréed of course). It is hidden with the help of mozzarella.
Jessica Seinfeld's recipes are ready in about 30 minutes or less. However, one would need to set some time aside to steam and blend the vegetables in advance, storing them in the freezer for future use. Organization she says, is the key. The recipes are all nutritionally checked by Joy Bauer.
Moms of America, if you want to feed your children healthier meals which they'll readily devour, I suggest you take a look at Deceptively Delicious. It's a winner! No wonder it's a bestseller.
A BestSeller Review
5 Stars
reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
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