About McArthur Founded in 1885, McArthur Towels and Sports Inc. spent its first 87 years manufacturing signature athletic towels. By 1972, the Baraboo, Wisconsin-based, family-owned company shifted business strategies and matured from a sole manufacturing effort to a full-fledged wholesale, distribution and marketing operation. In 1983, McArthur discovered a new niche in the increasingly viable licensed products market. The company now designs and distributes blank and printed terry products and sports-related gift items under licenses with professional teams in the National Football League, National Hockey League, National Basketball Association, Major League Baseball, Professional Golf Association, USA Hockey, and many major colleges and universities.
