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Non-No | Definitely ahead of its time
 
 


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 Non-No  

Non-No

Overseas Publishers Represent

average customer review:based on 4 reviews
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Japanese magazine covering trendsetting fashions and styles. It includes the latest designs in shirts, skirts, pants, dresses, shoes, and more.


A fun read

I've read Non-No now for several years, and I truly recommend it to anyone wanting to expand their fashion outlook-- it's true, what the previous review said about wacky fashion! However, they eat this stuff up over there! And apparently I do too or else I wouldn't have bought the magazine! My earliest Non-No mag is from may of 1995, and the fashion in that magazine didn't really catch on in America until 1997 or 1998. I promise! So if you want a two-year fashion forecast THIS IS A MUST!!!!

By the way, my brother lived in Japan for some time and he said that a Gap t-shirt was $78.


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Definitely ahead of its time

The styles and trends shown in Non-No magazine are always at least 3 years ahead of the American's. I received my first Non-No magazine in June of 2001, and it is only now (in late 2006) that I'm seeing those styles here in the United States. Back in 2001, while we were still wearing regular-rise/high-rise bellbottoms, hip huggers or flare jeans, Non-No was already featuring low-waisted hip huggers, modified skinny jeans (lower-waisted, more flattering fit), and designer brands that were still relatively unknown here (Seven For All Mankind, Juicy Couture). Definitely give this magazine a shot if you want to stay aead of the trends here.

Not only is Non-No several years ahead, but it is also ahead when it comes to beauty, cosmetics and makeup application.


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Popular Japanese Teen Fashion Mag

This was the first Japanese magazine I had ever perused and I was pretty impressed by all the pretty, yet conservative models. Some of the fashions are wacky and funny to the American reader, but that's what they go for. Some fashions, however, find their way into the US scene years later. Keep that in mind. The Japanese are, for the most part, trendsetters. Hong Kong and Taiwan just copy them. Most of the magazine is in color but the black and white section is probably just horoscopes, advice and interviews. I don't know. I can't read Japanese. It's alright because the pictures are entertaining enough. By the way, the Japanese have a ravenous obsession with shoes. Whatever nobody else is really wearing, they'll wear it. I hear that their fashion changes each week. I wonder how much money they spend on clothes...


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