Welcome to the Experience Economy | B. Joseph, II Pine, James Gilmore

Welcome to the Experience Economy | B. Joseph, II Pine, James Gilmore | Not exactly what I expected....

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Welcome to the Exp...

	Welcome to the Experience Economy B. Joseph, II Pine, James Gilmore Harvard Business Review, 1998 - 12 pages average customer review:based on 2 reviews view larger image
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In this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics of the experience economy and the kinds of changes it will force companies to make. First there was agriculture, then manufactured goods, and eventually services. Each change represented a step up in economic value--a way for producers to distinguish their products from increasingly undifferentiated competitive offerings. Now, as services are in their turn becoming commoditized, companies are looking for the next higher value in an economic offering. Leading-edge companies are finding that it lies in staging experiences. An experience occurs when a company uses services as the stage--and goods as props--for engaging individuals in a way that creates a memorable event. And while experiences have always been at the heart of the entertainment business, any company stages an experience when it engages customers in a personal, memorable way. The lessons of pioneering experience providers, including the Walt Disney Company, can help companies learn how to compete in the experience economy. The authors offer five design principles that drive the creation of memorable experiences. First, create a consistent theme, one that resonates throughout the entire experience. Second, layer the theme with positive cues--for example, easy-to-follow signs. Third, eliminate negative cues, those visual or aural messages that distract or contradict the theme. Fourth, offer memorabilia that commemorate the experience for the user. Finally, engage all five senses--through sights, sounds, and so on--to heighten the experience and make it more memorable.

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Solid Experience Economy Introduction

Solid introduction to the Experience Economy as elucidated by Pine & Gilmore. At it's core, Experience Economy is an elegant concept and this introduction does well at explaining it. Samuel R Daines II.

Not exactly what I expected....

... Not exactly - please be sure to understand this is an article written by the authors and published in the July-August 1998 Harvard Business Review magazine. The article, sans cover pages, is really only 10 pages long. It does indeed highlight some of the points of the book, from what I can tell without having read the book.

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