book: Making Mass Customization Work | B. Joseph, II Pine, Bart Victor, ...

book: Making Mass Customization Work | B. Joseph, II Pine, Bart Victor, ...

books:

Making Mass Custom...

	Making Mass Customization Work B. Joseph, II Pine, Bart Victor, ... Harvard Business Review, 1993 - 10 pages view larger image
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Scores of companies have been trying to become mass customizers: businesses that produce individually customized goods or services at the cost of standardized, mass-produced goods. Mass customization entails breaking up the tightly integrated networks that form the backbone of the continuous improvement organization and creating a loosely linked collection of autonomous modules. Each module performs a different task and is perpetually reconfigured in response to customer demands. Automation typically is the key to linking these modules so that they can come together quickly and efficiently. Leaders of mass-customization organizations never know exactly what customers will ask for next. All they can do is strive to be ever more prepared to meet the next request. To that end, mass customizers are forever changing and expanding their range of capabilities.

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