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book: Choosing Strategies for Change | John P. Kotter, Leonard A. Schlesinger
 
 


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 Choosing Strategie...  

Choosing Strategies for Change
John P. Kotter, Leonard A. Schlesinger

Harvard Business Review, 1979 - 12 pages
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The need for organizational change increases as companies deal with new government regulations, new products, growth, increased competition, technological development, and a changing work force. Change may affect a company's morale and meet strong resistance. Resistance arises from four common reasons: the fear of losing something of value, a misunderstanding of change, a disbelief in change, and a low tolerance for change.


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