Surface | Fresher, broader, and more visual than Wallpaper, ID

Surface | If I ever get an issue I may like it

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Surface

	Surface Surface average customer review:based on 2 reviews view larger image
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Covers pop culture, fashion and music.

Fresher, broader, and more visual than Wallpaper, ID

Having been an avid reader of ID magazine first, I was stunned to see a magazine like 'Wallpaper' that is more dedicated to the actual products than the industry. ID magazine just always left me wishing 1) there was more pictures of actual products and 2) I didn't just spend THAT much money on each issue. I loved Wallpaper. But then I was introduced to 'Surface'. Surface's features are more design-oriented. You get a sense that the editors hand-picked the products for their innovation, sculptural form, and the desire to expose the readers to designs ranging from fashion to architecture to product. It's more obvious that Surface goes to great lengths to make the whole issue cohesive; a general theme is carried from one article to the next. On the other hand, Wallpaper--while a very good addition to Surface--seems more like a monthly "collection" of interesting design products and buildings sent in by reporters around the globe. Wallpaper has its own advantages, however, and it's that it always strives to get things from around the world, not just Europe or the U.S. In fact, it features more Asian design than Surface does and has special issues like Wallpaper Navigator--sort of a guide to the design-minded world traveler. (You'd be surprised at the level of sophistication of current Asian design.) Nevertheless, each issue of Surface is simply more special, more professionally executed, and while I pick up Wallpaper all the time, Surface is the magazine I subscribe to.

In the end, ID magazine is like a 'Guide to Downtown Eating' for professional industrial designers; Wallpaper is the "buffet" of the three with its product section, architecture section, and world section; Surface is, fittingly, the well DESIGNED three-course dinner with its appetizer, entree, and dessert all complementing each other.

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If I ever get an issue I may like it