The quality of the film is "B", there are no super special effects or well-known credits associated with big budget films or even children's productions for that matter. Nevertheless, my boys really enjoy watching the video and always point out which "machine" is their favorite. It's also been educational because they have learned the names of different construction vehicles and have corrected me on occasion! High tech video or not, learning is always a plus.
I can understand why some children may not appreciate such a video because there isn't characters dancing or singing. There are no vibrant colors that will pop brillantly from the screen. If your child likes pointing to trucks and construction equipment while the family is out drivng around, then this is a video for him or her. However, it they prefer Barney, The Wiggles or Bob the Builder, you may want to reconsider.