book: Seven dynamite ways to get your bank noticed. (Public Relations): An article from: Bank...

book: Seven dynamite ways to get your bank noticed. (Public Relations): An article from: Bank Marketing | Denise Blackburn-Fields

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Seven dynamite way...

	Seven dynamite ways to get your bank noticed. (Public Relations): An article from: Bank Marketing Denise Blackburn-Fields Bank Marketing Assn., 1991 - 3 pages
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This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1991. The length of the article is 692 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The competitive nature of the banking industry has made it necessary for banks to earmark a substantial part of their budget for marketing, particularly sales promotions. However, increasing a bank's profile may not be achieved with just any marketing strategy. What is needed to ensure that the bank does get noticed is creativity and innovativeness in the presentation of the firm to the public. Some of the suggested ways to capture the public's attention include aligning the bank with talked-about issues, creating news through special events, and publicizing a 'star' in the bank.

Citation Details
Title: Seven dynamite ways to get your bank noticed. (Public Relations)
Author: Denise Blackburn-Fields
Publication: Bank Marketing (Magazine/Journal)
Date: November 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n11 Page: p37(1)

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