You don?t need special skills or a silky smooth voice. You just need to take a few practical steps and soon the unlikeliest of people will be eating out of your hand. Inside you?ll discover:
Ideas and tools to help you influence others in your working life How to craft a story to an audience and their needs How to understand and tell your own story
This book will show you how to create a story to influence anybody, in any situation. Whether you are trying to influence a single person or a room full of expectant or cynical faces, discover how to make your point, change others? minds, and carry people with you.
