The Focal Handbook of Commercial Photography | Gerry Kopelow

book: The Focal Handbook of Commercial Photography | Gerry Kopelow

books:

The Focal Handbook...

	The Focal Handbook of Commercial Photography Gerry Kopelow Focal Press, 1997 - 224 pages average customer review:based on 1 review view larger image
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The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry.

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field.
Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

Practical career guide for all aspects of commercial photography.
Provides business and technical strategies to make more money, more easily.

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Exceptional book

From comparing the myriad of items dealt with in this book, after looking at the table of contents, against the relative small number of pages, I thought this is going to be another contents-deceiving phony book, full of nicely printed color pictures, period. What a surprise! Every comment Mr Kopelow has to offer about the many aspects of commercial photography, is always deeply thought, clearly analysed, and concisely written, ranging from quite valuable to, as in the case of his approach to home color printing, just sensational. His approach to the digital beast is bold and inspiring. Besides, or perhaps most important of all, after reading the book, I am not only technically better imformed than before, but quite refreshed by the original and deeply honest personality of the writer, whose love for photography as well as for human beings is quite transparent. Exceptional value.

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