Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time | Howard Schultz, Dori Jones Yang | Fascinating Story- Great Advice

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Pour Your Heart in...

	Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time Howard Schultz, Dori Jones Yang Hyperion, 1999 - 368 pages average customer review:based on 132 reviews view larger image
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highly recommended

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

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The Starbucks' Success Story

"If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible." ~ Howard Schultz

When Howard Schultz found Starbucks he had a dream of all Starbucks could be. After bringing back ideas from Milan he planned to infuse the company with a new energy. Instead of only selling coffee beans he wanted to open stores that sold espresso. When the owners of Starbucks didn't have the same vision, he opened up his own stores and then purchased Starbucks. The story is compelling and this book is one of the most exciting books on business I've ever read.

"Without the romance of Italian espresso, Starbucks would still be what it was, a beloved local coffee bean store in Seattle." ~ pg. 53

This book explains why franchising is a forbidden word at Starbucks. It also explains how special packaging had to be made to keep the coffee fresh. Stock options and an impressive health-care package also make working for Starbucks a positive experience.

While Howard Schultz's own story is woven into the pages, this book is mostly about the positive steps that were taken to make Starbucks a success. This book will appeal to anyone with an entrepreneurial spirit.

My own experience with Starbucks has been very positive. Once a reporter talked to me on the phone while he was at a Starbucks. My family loves buying Starbucks gift cards and we always make time to go to a Starbucks whenever we get together. It is like a family tradition. Yesterday I was at my local Starbucks drinking a tall chai tea and discovered they had the most delicious vanilla scones with icing. The girl at the counter told me she thought they tasted like sugar cookies and I must agree.

If you are looking for another book about Starbucks, I can
recommend: Starbucks Passion for Coffee

~The Rebecca Review

P.S. The proceeds from this book go to the Starbucks Foundation to support literacy programs.

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Fascinating Story- Great Advice

I highly recommend this book to all new entrepreneurs and those interested in learning how successful companies are formed. I also know there are alot of people out there who hate Starbucks simply because it exists and succeeded- I challenge you to read this book. The business was created from the ground up by passion and perseverence, and it deserved to succeed, and I hope it continues to succeed for a very long time.

inspiring book

I read many company books. This is one of the gems. Howard did a fantastic job in writing the history of Starbucks, its root, its spirit, and its amazing achievement.

There have been many coffee vendors. Starbucks sprinted from the pack. It actually revolutionized the coffee industry. While the business world has been looking for the next new hi-tech inventions, Howard creatively rejuvenated the coffee drinks by relentlessly pursuing the quality the culture and the experience. He did the mission-impossible in such a traditional industry. After reading this book, you will never look at Starbucks the same way. Yes, you realize that passion and quality can make a huge difference in this crowded world.

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the starbucks story

I found this book extremely interesting from a business perspective. Would recommend this book to anyone who is starting a business or has an interest in finance. Very inspirational

Building a Different Kind of Company

This is not a business book, it is the history of a company. Howard Schultz recounts the early years of Starbucks diving into the rich tale of how a small coffee roasting company quickly became a world-wide brand recognized for quality, service and responsibility. Filled with interesting details about Schultz's journey to the original Starbucks (roasting and selling beans only), to Il Giornale (Schultz's first attempt at recreating an Italian espresso bar in America) and finally to the Starbucks we now know, placing both elements together, "Pour Your Heart Into It," gives us a glimpse into the restless journey of an entrepreneur.

Schultz goes into detail explaining the challenges behind creating not only a product, but a market. In the early years, the coffee shop boom had not yet occurred in America meaning part of Starbucks mission had to become educating potential customers on the joys of high-quality coffee. Setting out to build a great brand was secondary to Schultz who's first aim was to build a great company.

"When I looked back, I realized we had fashioned a brand in a way no business-school textbook could have ever prescribed. We built the Starbucks brand first with our people, not with consumers-the opposite approach from that of the crackers-and-cereal companies. Because we believed the best way to meet and exceed the expectations of the customers was to hire and train great people, we invested in employees who were zealous about good coffee." - pg. 245

All of us need a break from the bullet-format, bumper sticker business books that permeate the bestseller charts these days...something that will bring us back to why we even do business in the first place. This is that book. No catchy phrases or lists, just a story of how a few guys with a love for coffee decided to help the world catch their heart.

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