Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart |...

Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart | It's a good book in Amazon.

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Cradle to Cradle: ...

	Cradle to Cradle: Remaking the Way We Make Things William McDonough, Michael Braungart North Point Press, 2002 - 208 pages average customer review:based on 139 reviews view larger image
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highly recommended

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

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solutions for a future

this book introduces one to a new way of making things and eliminating the worry about pollution and garbage. It should be read by every manufacturer, politician, teacher, parent... in short by everyone who lives on this planet!!!!!
it shows the right approach to production and consumption ....cradle to cradle, where waste becomes food or is comletely reused by the industry without leaving toxins behind. A fabulous and quite obviously a doable concept. Therefore animals, plants, water, air and soil can recover from the effects of our past practices.

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It's a good book in Amazon.

There has a lot of good ideas for our earth.
Something you never think about it.
Trust me, you must read it "cradle to cradle"!

Very informative book from two professionals seeking to discover , portray and resolve the perils of industrialism

This book is a compilation of research from two renowned professionals- biologist and architect- who seek to make us aware of what our senses are exposed to due to the use of and effects of toxic/chemical substances, unsustainable measures and detrimental environmental processes in the production of basically everything down to our basic survival need items. A persuasive voice calls for action against and change in current methods of production and localization of the same with no weak fundamentals. After reading this book I pictured myself stranded in an island [earth] with just what I needed to survive or even more;actually having caught the attention of a rescue team but unfortunately and surprisengly still dying right when the rescue team came due to the poor quality of materials/substances in my survival kit! Then you wonder if that's possible; if -assuming a non-stress life-you can still die while trying to eat healthy, excercising, etc. only because of the effects of the bad chemicals inherit in the very things you need to lead such a life what should be done? Certainly the authors desire that we be aware [very detailed information and examples are given], cautious [effects/cons, statistics revealed per example], demand better products [possibilities/solutions already in prog

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Should be required reading in schools

Terrific book. Easy to read and the topic is absolutely relevant to the times. This should be required reading in Architectural schools, Engineering schools, Technical schools, Scientific studies and in our middle and high schools for sure but also in any studies done on the environment. The ideas put forth in this book are only the beginning I am sure but I believe they offer the only salvation for our beleaguered Earth. What a pair these two authors make. I look forward to anything they may have to say in the future.

Great read!

This was a great introduction to so many key, elementary principles in sustainable thinking/living/product design. I learned a lot! I hope enough people are informed and inspired by it to create the kind of real change that is being discussed in this book in terms of truly ecological product designs in everyday things (e.g., cars, homes, and other "products" that incorporate biomimicry, etc).

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