books:

	Maximum Influence: The 12 Universal Laws of Power Persuasion Kurt W. Mortensen AMACOM, 2004 - 240 pages average customer review:based on 24 reviews view larger image
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highly recommended

Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to:

* Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime!

You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!

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Very Persuasive

Here, in one place, is a consolidated list, with examples, of the major ways people are persuaded to change behavior.


You can bet on it

This is the best and most comprehensive work on human nature and mind dynamics I have read. A must read for any salesperson or any one interested in bringing out the best in people. A very easy read with numerous every day examples of the Laws in action. Simple tools for major improvements in our communicatian skills.





vick's opinion

This book is fantastic, it not only explains the importance of each law but it also verbalises it in a way where it's very easy to understand

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This book has pretty well all there is wrto persuasion

A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. He has 12 laws that make sense as well as a checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal. The twelve power laws are:

Dissonance

Obligation

Connectivity

Social Validation

Scarcity

Verbal Packaging

Contrast

Expectations

Involvement

Esteem

Association

Balance

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On a whole different level!

Maximum Influence is superior to any books written about influence! Kurt did a great job teaching influence in his book and Maximum Influence is not only a fun read, but is written in a way that makes it easy to apply the principles taught.


reviews: page 1, 2, 3, 4, 5

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