Gerber takes his cue from the fact that most small businesses close after less than five years. You'd think that facing these odds the world would be full of books on the reasons why and how to avoid them, but this is the first one I've seen.
As you read you'll be struck by his understanding of the people who set up business, and also by the clarity of his solution. Yes, to some degree it's an advertisment for his consulting services, but there's plenty of advice.
I feel that a local business I frequent is beginning to enter a period of decline, and I wish I knew the owner well enough to give him a copy.
Incidentally, I didn't notice any of the problems other reviewers have mentioned, and in one case the book went right over the head of of one.
I expect to re-read this book several times, and I'm looking at some of the other Gerber titles.
