The Secret Language of Business: How to Read Anyone in 3 Seconds or Less | Kevin Hogan

The Secret Language of Business: How to Read Anyone in 3 Seconds or Less | Kevin Hogan | Ordinary, Undistinguished

books:

The Secret Languag...

	The Secret Language of Business: How to Read Anyone in 3 Seconds or Less Kevin Hogan Wiley, 2008 - 256 pages average customer review:based on 20 reviews view larger image
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highly recommended

The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displays. You?ll learn how to master and manipulate your own body language, read the body language of others, and influence people through your new skills and perception. No matter what business you?re in, this is a valuable guide to achieving more in life and business.

Another winner

Kevin has done it again,you can use what you learn in this book, the only problem is I could not put it down. SPH UK

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Ordinary, Undistinguished

KH writing style is clear. He gives interesting examples and even throws in humor, occasionally. What he also is good at is marketing and hype. Consider that the first 15 reviews are all 5 stars. All unbiased and unsolicited I am sure. Aren't you?

Reality: the book is barely over 200 pages. It is suppose to be about nonverbal language in business, but the chapter starting on page 155 is about parenting, and there's little else of value to follow. A book on nonverbal behavior is full of illustrations and pictures, right? Nope,
not this book. It is 100% words. A book about the power of nonverbal signals doesn't use a single nonverbal signal itself, except for the cover--big eye, wide pupil--to get you to buy. That is what is most important, right?

Not one footnote. Want to read the study yourself? Doubt the correctness of his generalizations? Too bad for you. The only reference in the entire book is to an article on his website; however, the content posted is about a different topic. Specifically, he makes this huge claim that he has "made hundreds of thousands of dollars" by just choosing to sit on the right hand side of right-handers, and then references an unrelated article. Hummmm.

Really believe all those 5 star reviews? Then buy this book.

If you want an alternative, I suggest Allen and Barbara
Pease's book, The Definitive Book of Body Language. It is full of illustrations and pictures, 400 pages, at the same price.

Best regards,
Michael

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reviews: page 1, 2, 3, 4

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