books:

	Advanced Web Metrics with Google Analytics Brian Clifton Sybex, 2008 - 364 pages average customer review:based on 10 reviews view larger image
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highly recommended

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.

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Bridges the gap between theory and practice

The book is rightly named Advanced Web Metrics with Google Analytics-- Advanced because this is about understanding how to manipulate GA and Javascript to achieve a desired result; Web Metrics because this is about analysis, not reporting; Google Analytics because... well that's pretty obvious.

I just completed the UBC-WAA certificate in Web Analytics,and I am starting my first analysis project -- using Google Analytics. This book has been a wonderful assist in helping me understand how to use the software to get what I want. I'm sure that I will go back to it again and again!

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The Best Book on Web Analytics I Have Ever Read

I just finished reading Brian's book and want to let you all know that this is by far the best book I have ever read on web analytics. I now have over 10 pages of notes and ideas to apply to my work as a result. No combination of blog posts, speakers or articles can provide this kind of comprehensive, actionable knowledge. I have yet to come across anything even close to as helpful as this book for both Google and general analytics strategy and techniques.

I work in the search marketing / analytics field in a digital-centric agency setting and will be recommending this book to everyone I work with. This is a must read for any person or company involved in digital media, analytics, usability, web design or any other online field.

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The Manual on GA

This book could be titled the Manual for Google Analytics that should've been released when it was launched.

It has a lot of tips to help you get the most out of GA and has Brians own insight and knowledge on how to use the data in an actionable manner.

I was very impressed with Brians technical knowledge of the tool and some of the things he explains in detail such as how to track outgoing links, page load times and how to customize the javascript will be useful to anyone using GA seriously.

Brian also explains the importance of KPIs and how to make sense of the data from different business perspectives which is key to making website improvements.

Overall, it's technical (it needs to be) and very comprehensive, a great one to keep as a reference when you're stuck with something about implementing or using Google Analytics.

Steve Jackson
International Co-Chair
Web Analytics Association

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Excellent Reference on Google Analytics

Brian did a fantastic job in his book "Advanced Web Metrics with Google Analytics". The material was very easy to follow and was very well structured.

Web Analysts who are involved in Google Analytics configuration and implementation will find the book very useful. The book covered basic setup and implementation tips as well as best practices and advanced techniques that will allow you to get the most out of Google Analytics.

If you are on the marketing/analytics consulting side, you'll find the book extremely useful as well. I liked the way Brian "segmented" the stakeholders into categories such as webmaster, marketing manager, etc. and recommended metrics and KPIs to address the concerns and needs for each of the stakeholders.

Whether you are on the marketing side or on the technical you'd definitely have an appreciation for the chapter on "Real-World Tasks".

If you are thinking of using Google Analytics, I highly recommend you read this book prior to any implementation work. Or, if you are using Google Analytics already, you definitely want read this book to get the most bang out of what the tool offers.

In our agency, we have added this book to our "must read" list for our Google Analytics technical Specialists and Analytics Consultants!

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THE Google Analytics guide

One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.


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