Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business | Larry Weber | Best way to understand Social Media

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Marketing to the S...

	Marketing to the Social Web: How Digital Customer Communities Build Your Business Larry Weber Wiley, 2007 - 240 pages average customer review:based on 16 reviews view larger image
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highly recommended

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child

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Great tool for marketers

I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.

Best way to understand Social Media

As I work at a Social Media Company, I purchased this book as a reference to create powerpoint presentation to explain to Social Media my clients.

It is a great book with a perfect explanation about how to create a marketing strategy to this new media.

I strongly recomend to everyone who is looking for understand this new environment created by the internet.

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Latin american Social Web

I've just read this book and it left me a good taste of mouth. However it would be great that the book (or any book related to this topic) talk about the latin american Social Webs. I'm from Mexico and unfortunately I haven't found any book and/or article that talk about blogging, forum, among other social web in latin america.

This book gave me a lot of tips and an excellent starting point to begin my research in latin american market.

A good book

There are many books out there about social marketing. I think is is like the rest. You won't really get anything new out of it, but just another opinion on a way to look at it.

I think though this one is one of the better ones that exist out there.

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reviews: page 1, 2, 3, 4

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