The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! | Kevin Hogan | Fascinating! Made me a better salesperson!

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The Science of Inf...

	The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! Kevin Hogan Wiley, 2004 - 256 pages average customer review:based on 48 reviews view larger image
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highly recommended

New secrets to getting what you want every time
The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.
Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain.
The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master.
Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert on unconscious influence and body language for the BBC, the New York Post, and such popular magazines as Cosmopolitan and Playboy. He teaches Persuasion and Influence at the University of St. Thomas Management Center. He is the author of 12 books including bestsellers such as Irresistible Attraction: Secrets of Personal Magnetism and The Psychology of Persuasion.

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Awesome!!! I got a raise!!!

After reading and practicing I was able to talk to my boss everyday earning more and more rapport. Finally he suggested he take it up with corporate that I should have a raise of $5 extra per each sale. Kevin Hogan has amazing advice and breaks down the info where it is easy to follow. Whether you are in a relationship, sales, whatever any kind of human interaction; This book informs you on useful info to make it easier to change your world!

Fascinating! Made me a better salesperson!

I have so many lines highlighted, circled and underlined in this book, it's embarassing! I took an all day seminar with Kevin Hogan and bought the book thinking I had the class in book form. I was wrong. There is so much more. I found the research on how people think, make decisions and read unconscious cues fascinating. Added to that are the practical strategies that logically follow this understanding.
I thought I was a pretty good salesperson, but this book made me better. As a matter of fact, so much is underlined because I found myself constantly referring to the book in my discussions with my boss and colleagues, explaining new approaches I was taking in meetings and in marketing. The credibility chapter and "equation" is just downright great stuff, I think my favorite in the book, next to 21 point delta model. Bottomline this book fascinated me, challenged me and changed and enhanced my skill. There's no canned sales tips rehashed selling techique - what a refreshing change!
Book structure is very important to me as I want things coherent and logical, so I really appreciated the extra attention to formatting with the summaries, boxed sentences, "$10,000 Keys" and the Keys to Influence. This made the key points stand out and insured you GOT IT!

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So much information but hard to put into practice

Excellent ideas. Lots of material to use. But ultimately hard to use. In this way, the book is too theoretical. It would have been nice to see all of the ideas along with a practical example in a real-life sales situation. Kevin Hogan did this with some of the points but not all. I would have preferred fewer ideas but with each drawn out more and perhaps a few of the same sales situations showcased with the different ideas and tactics. This way, the learning is apparent and the reader isn't left to wonder "how do I apply this exactly"...As it is, I retained very little. The plethora of ideas does make me want to pull the book off my reference shelf...if only I can remember where to look for what I thought was interesting.

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Slow read, mostly common sense

Some of the stories are interesting but I'm finding it a slow read mostly due to lack of holding my attention.

Great information, but not helpful for what I wanted

I think this book has great information, especially if you are in sales. I bought it to help me with an organization I am involved with that consists of a bunch of members stuck in a rut. I picked up a few good tips, but not as much as I had hoped.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

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