I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta | David Greising | Not Just Coke

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I'd Like the World...

	I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta David Greising Wiley, 1999 - 334 pages average customer review:based on 30 reviews view larger image
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highly recommended

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

Packed With Knowledge!

This is a good business biography. The author has an eye for the interesting detail - such as the fact that the future chairman of Coca-Cola and the future Yankee-hating Communist leader Fidel Castro went to the same elite Cuban private school. He also has a good understanding of the business issues that Roberto Goizueta addressed during his remarkably successful career. This is not a hagiography or an "authorized" biography. In fact, author David Griesing reports that Goizueta opposed the book project and directed his friends and the public relations department of Coca-Cola not to cooperate. Remarkably, in the face of that opposition, the author not only persevered but also produced a book that seems scrupulously objective. If it is not a paen, neither is it a hatchet job. It's the real thing, and we find it well worth reading and recommending.

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Not Just Coke

The book is about a man who would have liked the world to buy a coke. David's journalistic narrative makes the story extremely readable. It is interesting how he brings out minutiae of the cradle-to-grave of Goizueta's life-journey with Coke. Sprinkled with some management talk and significance of Goizueta's penchant for Economic Value Added, the book makes for an interesting read.

As I was reading the book, the IT executive was trying to ask if there are lessons for technologists in the book.
* Without a formal management and operational background, Goizueta transformed himself from a technologist - who loved solving problems like rust on soda bottle tops - to a business leaders who had coke run in his vein.
* A leader with a genuine love for his product, with enough foresight to know when he screwed up and rolled back New Coke (though he personally loved it)

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coca cola mmmmmmmm

the book is really ambitious and portrays Mr.Goizueta as very goal oriented and eager to accmplish what he sets his mind to. The book does a good job of letting the reader know how great of a leader Roberto Goizeta really was.

Now i want to buy Coke

"Goizueta is a great leader and helped out the company in a great way.
Greising is a great author and portrayed Goizueta's leadership well."

hard work pays off

This book is really interesting. Roberto left his dads buisness to work for the Coca-cola company (He was going to receive less money working there). Roberto didnt care, but somehow he moved over the top and became executive chief of the coca-cola cmpany. He made so many changes that everything turn out pretty goog. Sales and the stock market jumped up to billions of dollars

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reviews: page 1, 2, 3, 4, 5, 6

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