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Sales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders | Mark Cook | Must Read: Sales Blazers nails it!
 
 


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 Sales Blazers: 8 G...  

Sales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders
Mark Cook

McGraw-Hill, 2008 - 240 pages

average customer review:based on 4 reviews
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The challenge: achieve high-level growth on an annual basis.

Every sales professional faces it. Mark Cook, a growth leadership consultant for leading performance improvement company O.C. Tanner, called on top sales earners at leading organizations worldwide to discover their secrets for sales success. The results revealed trailblazing strategies for dramatic growth--which can be repeated by salespeople at any level and used to lead sales and support teams in any industry.

Sales Blazers explores these eight advanced strategies that Cook observed in ?Sales Blazers? across the board at Fortune 500 and Inc. 500 companies. Pulling from his experience as a sales leader in the trenches, Cook reveals how these sales leaders use each breakthrough strategy to consistently outperform trends and their competition?creating extraordinary growth. He outlines the ?Sales Blazer Method,? which encompasses the eight strategies common to all top earners. You?ll see how effective sales leaders:

He also outlines the ?Sales Blazer Method,? which encompasses the eight strategies common to all top earners. You'll see how effective sales leaders:

1. Start with a clean bill of health to increase selling time

2. Spark a performance pursuit to influence and motivate

3. Get the Express Pass to accelerate relationships and beat the competition

4. Play your depth chart to align strengths and engage broader talent

5. Activate expectations to reach this quarter's goals

6. Coach like a professional to strengthen your advisory role

7. Offer RSVP feedback to achieve better results

8. Heighten reward potency to increase momentum

Used in concert, these strategies help you prepare more effectively, and improve your ability to lead and achieve goal-shattering results year after year.




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Finally!

I've been getting sick of the same old questioning techniques and selling processes repackaged. I've been waiting for something that is different. I loved the approach this book took of addressing the main challenge in selling or leading complex deals. I particularly liked the intro. because it seemed like I was reading about my company. Thanks!


Must Read: Sales Blazers nails it!

I found the points in this book to be real world and practical for today's selling environment. Overall the subject matter is relevant and hits on the key points that any sales professional has encountered or will encounter in the selling process. I am going to have my sales managers and their sales teams read Sales Blazers and we will be talking about its key points in our next sales meeting.


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Book Review

I found the concepts and examples very compelling. I strongly recommend this book for experienced sales leaders who are determined to increase the performance of their teams.


It's the only book on sales LEADERSHIP I know of

There are tons of great books on selling, many of these books claim there is only one way of selling and they usually tell you what to do but not always why. This book is totally different it's not about selling it's about leading, specifically sales people. In plain language the author points out the simple truth of how to lead sales growth and he even tells you why these techniques work.




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