Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations |...

Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations | Stephen M. Kosslyn | Where research and practice meet

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Clear and to the P...

	Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations Stephen M. Kosslyn Oxford University Press, USA, 2007 - 240 pages average customer review:based on 10 reviews view larger image
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True or False?
Most PowerPoint presentations are:
compelling illuminating informative clear and to the point
Answer: False
Make a change following the principles of Stephen Kosslyn:
a world authority on the visual brain a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!

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great book

This is a great book. I really liked the psicological approach and the appendix where the author goes with more detailed scientific description of how psicology interacts with communications and powerpoint.

Where research and practice meet

Finally!, a book that engages visual communication practice with cognitive
neuroscience and psychology research. Too often these areas live separately
and as a graphic designer professor, I find the Kosslyn's content invaluable.
As producers of visual communication, students should know what is going
on in the mind of their users. I plan on adding Clear and to the Point to my
course reading list.

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Great Thoughts

Having studied Psychology in College it was refreshing to see Psychological principles applied to PowerPoint.
I believe we do have to consider psychology when making presentations that connect. Kosslyn goes along way to reaching that goal. A lot of the ideas I have heard at other places and seminars. It was nice to see them all listed in one source.

reviews: page 1, 2

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