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The Principles of Beautiful Web Design
Jason Beaird

SitePoint, 2007 - 180 pages

average customer review:based on 53 reviews
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     highly recommended  highly recommended



Tired of making web sites that work absolutely perfectly but just don't look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

Understand the design process, from discovery to implementation Understand what makes "good design" Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more

Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read.

Editorial Reviews

"The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org

"Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon

"Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org

"This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update

"His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat


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Excellent book on beginning design theory

While looking for books to inspire some more creativity in my design work, I came across a fairly thin book entitled "The Principals of Beautiful Web Design" and it just happened to be the book that I've been looking for. In the past I've read books that cover different components that can be used in design, but never how they should all come together or what makes colors work together; I finally picked up a resource that covers color theory! Not just colors, but layouts, the art of typography, using and creating texture, as well as some basic introductions into Photoshop techniques (though, as the author himself states, if you want a book on Photoshop, get a book on Photoshop).

While reading through this book, I found the author's humor throughout entertaining and lightening of what can easily become a very dense subject. The overall style of writing and the examples given make the book very engaging and, as I found out pretty quickly, hard to put down; surprising for a book about design theory. Speaking about the examples, many of them have now found their way to my web browser bookmarks, and I am sure that they will also grace yours as well.

The only thing bad that I would have to say about the book is that it is very short. Coming in at a fairly skinny 163 pages, I definitely questioned if a book as thin as this could justify the price tag. My fears were soon forgotten as I began to read what I found to be a very well rounded introduction to, well, the principals of beautiful web design. I still wish that the book was twice its size due to the fact that I went through it in less than a week in my leisure time coupled with how much I truly enjoyed reading it. I have not yet looked to see if the author, Jason Beaird, has written any other books, but I for one would gladly pick up a more advanced or continuation version on the same topic by this author. I would also stress that if you are an already excellent designer or a person coming from a studio art or design background, this book will most likely be a refresher at best, but for me, someone coming from a more technical background starting with limited design skills, this book is an indispensible step towards making better design choices.



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Incredible useful

Im not a graphic designer but this book helps a lot, you will find links to great css websites where you can get ideas, you will learn the do's and Dont's when creating a website. I recommend this book a lot.
Finding something about layout, colors, typefonts? this cover all.

Have a blessed life.


Very Good For Web Developers Without a Design Background

Many of my Web development students come in with a basic understanding of Web languages or programming languages, but little experience with actual design. Even those who are artists often are not familiar with the principles of design, or are unsure as to how those might best translate to the new medium of the Web. I give this book a 5-star rating because it is so instantly applicable to those who need to baby-step towards better design sense and practices. Web developers, get past your ego and consider the possibility that your stuff isn't as pretty or usable as you think it is--then pick up a few books on Web design and see where it takes you. This book is a good place to start!


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Great book!

I love this clearly-written well illustrated book. It's well paced, increasing in complexity as it goes along. I have stickies all over and keep going through it again and again, each time finding new and useful suggestions. I have several web design and CSS books, but this one is my favorite.


Terrific Book

Beautiful Web Design gives the user an insight look into what to think about when laying out your web site. Typography, color theory, composition and more all come into play. The author of this book is great!


reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10



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