Little Red Book of Selling: 12.5 Principles of Sales Greatness | Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness | Jeffrey Gitomer | Little Red Book Review

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Little Red Book of...

	Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer Bard Press, 2004 - 220 pages average customer review:based on 109 reviews view larger image
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highly recommended

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

Every salesperson needs this

Practical, concise, and easy to read. I keep it with me at all times to make sure I am staying sharp.

Little Red Book Review

This book is well written! I love it! I'd read anything from this author. The illustrations make the book easy and fun to read.

One great sales tool

I have used this book in the past and found it helpful. I decided to buy one for my whole sales staff. Bottom line is they all loved it. Simple answers to difficult situations and question. i would recommend this to anyone interested in selling

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Good guideline for a salesman

This book offers a very good and real life guideline to become a successful salesmen. I prefer Chet Holme's Ultimate Sales machine tough.

Won't make you a sales pro, but a nice little book

The Good:
* This book does have some practical, usable insights how how to be a more effective seller
* It's an easy read
* It's competitively priced
* Gittomer does incorporate some good humor and illustrations in the book, which make it more enjoyable

The Bad:
* I'm not sure I'd feel comfortable recommending this book for professionals with some prior sales training. The book is fairly basic and some of the approaches and insights really can be chalked up to common sense. While the book isn't that expensive, I felt it was a little short.

The Bottom Line:
I'd recommend the book for anyone who is new or hesitant about selling (I do recommend this book to my creative freelance readers who dislike sales). Gittomer does a terrific job in simplifying sales and making it a lot less intimidating, I just wish the book was a little longer. This would make a great stocking stuffer, or a quick read on an airplane.

JM Tuber
Author of "Being a Starving Artist Sucks", ISBN: 0981622003

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