book: Persuading People (Pocket Mentor)

book: Persuading People (Pocket Mentor) | Hbsp

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Persuading People ...

	Persuading People (Pocket Mentor) Hbsp Harvard Business School Press, 2008 - 96 pages view larger image
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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:

· Build your credibility

· Adapt your pitch to your audience

· Win your listeners' minds and hearts

· Overcome resistance to your proposals

· Leverage the forces that move people to embrace new ideas

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