Naive: Modernism and Folklore in Contemporary Graphic Design

Naive: Modernism and Folklore in Contemporary Graphic Design | Great reference book!

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	Naive: Modernism and Folklore in Contemporary Graphic Design Die Gestalten Verlag, 2009 - 176 pages average customer review:based on 2 reviews view larger image
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Naïve documents the return of classical graphic design reminiscent of the 1940s to 1960s in contemporary
graphic design.
The naive is a childlikeness, where it is no longer expected. Friedrich von
Schiller
A minimalist design vocabulary is currently being reinvented by a troop of young
graphic designers who are rediscovering the stylistic elements reminiscent of
classic graphic design such as silkscreen printing, classical typography, hand
lettering, woodcutting and folk art and integrating them into their work. Naïve
documents this extraordinary renaissance of Classic Modernism, from the 1940s
to 1960s, in contemporary graphic design.
Inspired by twentieth century American legends such as Saul Bass, the undisputed
master of film title design and iconic logos as well as modernist graphic artist
Charley Harper and textile designer Alexander Girard, these burgeoning designers
are creating new and striking imagery using palettes of earthy and pastel shades,
reduced strokes, patterns and shapes with a strong folkloristic element.
Naïve illustrates this new development in graphic design, assembling a multitude
of vivid and inspiring examples ranging from illustrations, poster art, editorials,
book covers and record sleeves to stationery and textiles.

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Beautifully Done & Visually Inspiring!

It's 176 pages are loaded with beautiful and contemporary illustrations ranging from textiles and stationary to poster art and book covers. The editors did an impeccable job at selecting the artwork to go into this book because every page is inspiring, vibrant and shows a variety of modern artistic techniques. The artists chosen to be represented in this book are of high caliber, and their work speaks for itself. Some of the artists represented are: Helen Dardik, Matte Stephens, Jenn Ski, Hanna Werning, Public Domain & James Gulliver Hancock. The only text in this book are captions at the bottom of each page giving credit to the artist who's work is being shown. I highly recommend this book, as it's one of the most well done inspiration pieces I've seen in a long time.

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Great reference book!

This is what I expected.

A wonderful collection of retro style work by today's designers and illustrators.
The mid-century approach is back in style and this book has hit the bulls eye.

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