Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart

Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart | A paradigm shift of how we should see and treat the world

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Cradle to Cradle: ...

	Cradle to Cradle: Remaking the Way We Make Things William McDonough, Michael Braungart North Point Press, 2002 - 208 pages average customer review:based on 148 reviews view larger image
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highly recommended

A new world of design

This is the book about climate change that I have been waiting for. It is without a doubt, the most encouraging and exciting book I have read in years. Bill McDonough has shifted to a new level of thinking, that is both inspired and pragmatic. This is a man who has changed the concept of design, and has the finished products to show for it. As an architect, he decided being "less bad" to the environment was not good enough. Instead, taking nature as a guide, his whole concept of design begins with the intention of using only materials that are safe and healthy and can be totally reused at the end of their cycle. He is doing it. The humble ant, the cherry tree- you will never look at them again in the same way.

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A paradigm shift of how we should see and treat the world

Excellent book with out-of-the-box and innovative ideas for improving products and the world around us. I think these ideas are interesting to product designers, entrepreneurs, CEO's, managers and consumers.

Our ancestors could teach us a thing or two

I truly enjoyed this book as it outlines how humans should behave as part of the natural world. It has a nice blend of history, science, ecology and culture and points out that ancient civilizations weren't so primitive as they lived within the natural world around them. If only the lessons learned would be put into practice today, it would be a much more diverse and interesting planet to live on.

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Eye opening

Great book to learn more about how we can take care of our planet and ourselves.

Marketing Recycling

"Cradle to Cradle" has great ideas about the future of recycling and smart design. The book itself is an example of a product that is infinitely recyclable. However effective the authors' examples of redesigning products and changing human behavior were, there were relatively few life examples to draw from. The book left me asking for more instances of smart design, of the effective implementation of infinitely recyclable materials in my daily life, and the collection and reuse of those materials. The book fell short of offering a solution for the over abundance of packaging waist materials while constantly referring to that abundance as an issue requiring attention. I would like to have read policy recommendations and examples social action I could adopt so as to practice what William McDonough and Michael Braungart preach. This book fell short of my expectations.

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