Influence: Science and Practice (4th Edition) | Robert B. Cialdini

Influence: Science and Practice (4th Edition) | Robert B. Cialdini | Must read for anyone

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Influence: Science...

	Influence: Science and Practice (4th Edition) Robert B. Cialdini Allyn & Bacon, 2000 - 262 pages average customer review:based on 126 reviews view larger image
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highly recommended

Best book on marketing around

Influence is a must read for anyone in business and just about everyone else too. It beautifully explains both our concious and unconcious behaviors. It explains concepts like reciprocity - the behavior that makes us feel obligated to someone who does something for us. You may intuitively understand that, but he explains how much it can affect our behavior. Many more psychological and sociological insights are to be found in the book.

Must read for anyone

Everyone should read this book at some point in their lives; the sooner the better. Gives you an excellent foundation in persuasion with countless applications to every day life.

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Good Insight, Poor Writing

Robert Cialdini's Influence: Science and Practice is a useful book but suffers from some severe flaws. I found the work to be rather mechanical in its approach, the writing is tired and uninspiring and the organization is reminiscent of a primary school textbook. However, I do like the insight offered by the book and would recommend a casual reading.

A pretty bad book..

I am in business school. I have have been in business for awhile. I know this book is pretty bad. The author uses 5 times as many words as needed and over emphasizes obvious concepts. Unless you have never remotely thought about negotiatig, this book is useless.

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Good for Psych Class

Got this book for a social psychology class. Can read slow sometimes. Good information over all. Still easier to read then my text book.

reviews: 1, 2, 3, 4, 5, 6, page 7, 8, 9, 10, 11, 12, 13, 14, 15, 16

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