Many people here (who may or may not have actually read this book) say that Faludi's book is full of man-bashing diatribe. Actually, though, Faludi focuses more on the relationship between men and women in society, and the main problem with men in general she has is the idea of masculinity which requires domination and superiority in the workplace and home to feel secure. No one should feel that their gender identity is being taken away from them just because the other gender wants to participate in the same activites.
Another good point she makes is the double-standard of views on marraige, children, and careers. While women are told that they must get married and have children or else they are a "failure," and once these children are born they must sacrifice their careers and independence, it is viewed as desirable for men to be away from their children all day, and men's time unmarried and childless is "the good life."
Whether you are sympathetic to feminism or think it's dangerous, you should read this era-defining book.
It's been quite a few years since I first came to "Backlash", & back then, I remember that it had made a strong impression on me. It turns out that it was a lasting impression, since, reading parts of the book again now, I see that there are points that have stuck with me & formed parts of arguments I myself use sometimes in conversations! The book is not dated, in my opinion, even though it was written in the 80s. Also, the book may be specifically addressing US society, but the basic arguments apply to European countries, as well.
The basic premise of the book you probably know, so I'll just briefly say that it has to do with the backlash that has risen against feminism & its achievements. You could state it like this: Feminism takes 1 step forward & then gets forced to take 1 step back. After reading "Backlash" the first time around, I remember thinking how clear & logical (& true to my experience here in Greece) is Susan Faludi's argument. Lots of people (mostly men, but women too) are threatened by womens' advancements. So they chose the easy way out: they deride feminism, laugh at "lesbian / ugly / man-hating" etc etc feminists & fail to see that feminism is nothing more than the wish for equality between the sexes: not sameness. But equality.
Susan Faludi painstakingly finds evidence that supports her basic argument, & presents loads & loads of research & interviews to prove her point. There are 2 things that I found a little disappointing: one is the harshness of some of her characterizations: I understand what she's trying to do, she's trying to make some of the "backlash movers & shakers" come alive, with vivid writing & many examples. But sometimes her descriptions are purely cruel, & over the top. People are not one-dimensional as she sometimes shows them to be. Second thing I (kind of) didn't like was the extreme length of the book. It did get tiring at times, & did overdo some of the arguments by repeating & repeating them. But maybe her goal was achieved, since these basic arguments have stayed with me for so many years!!
All in all, a landmark book in women studies / feminism, & an interesting book even today, in 2002, quite a few years after its first appearance in bookstores.