The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | Michael E. Gerber | Review by a Business Owner

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The E-Myth Revisit...

	The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Michael E. Gerber HarperCollins, 1995 - 268 pages average customer review:based on 308 reviews view larger image
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highly recommended

If you're thinking of starting a business, you want this first

This book is loaded to the gills with honest, practical insights into the difference between wanting to get more out of your skills by working for yourself, and really having the desire and the ability to run a business. If you're planning on pouring your capital into a venture, I highly recommend reading this first. If you've already started a business and you're struggling with either the one-man/woman show, or you're suffering from the growing pains of hiring help that isn't getting it done to your satisfaction, you'll find solace and very practical tips here. A great book.

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Review by a Business Owner

If you can get past the wordiness and personal storyline in this book, there are two important messages. 1) There's much more to having a successful business than having a great idea or a talent. 2) A successful business is one that can operate without its owners. The book strives to provide guidelines on how to accomplish the latter. But there are other business sources that are more concrete - like Brad Sugars' series. And this book missed a major business component: money. It fails to address how to afford the labor that frees the owners - ex. through seed money or profit converted to a cash reserve. It also fails to address cash flow (not sales or profits) which poses difficulty for many small businesses

I'd recommend this book as one of many books to read if considering a business venture.

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Technical experts take note...

This is a great book those who consider themselves craftsmen in their fields, whether it be woodworking or computer programming, to understand how as businessmen they often fail miserably. Understanding the roles of the Technician, the Manager and the Entrepreneur will help any business owner or someone considering opening a business.

I walked away from this book with a thirst for process. I already have a lot of processes in place now that I credit for my business' success thus far, but this book helped highlight gaps and shortages in my systems planning. I was reinvigorated to gain a better understanding of how my business can service its clients better.

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A true eye opener!

Very much like my favorite book Rich Dad Poor Dad, this book snaps some reality into everyone who runs a small business or desires to start a business. After reading this book you'll soon discover that every business owner falls into three categories: Manager, Technician, and Entrepreneur. However, According to Michael E. Gerber the reason why most business's fail is because most small business owners become too heavily weighted in one trait, rather than a balance of all three. Gerber shows you that by running around like a crazy person and working hard doing all the work that you will never be able to take your business to the next level. The trick is to set up your business to run exclusive of YOU! But how...? E-Myth will show you!

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Just a big marketing ploy for the E-Myth Corporation

Planning to start my own business, I stopped by my local bookstore to do some research. I ran across this book and started reading it right there in the store. The beginning is fantastic, I felt like Gerber was speaking directly to me. The situations and examples he gave were exactly what I have experienced in past businesses. I felt totally connected with this book and was so excited! I read half the book in the store, bought it, took it home and finished it within a day...but I wasn't too happy with it towards the end. You see, in the beginning, Gerber makes it sound as if he TOTALLY understands what you, as a small business owner, has gone through, is going through, and will go through. So, you get caught up in the book, buy it just like I did, only to find out he only talks about how to franchise. For some businesses, such as healthcare, or consulting, businesses where you're not selling things like coffee, hamburgers or simple services, businesses that require professionals like doctors, chiropractors, dentists etc., this model is not practical and will not help. Granted, it is useful knowledge to understand the concept of franchises, but not all businesses can be franchised like how he discussed. But Gerber writes well, so well that even if it's not realistic to franchise your business, you're totally excited about franchising anyway. So, after you finish the chapters, you're completely eager to go franchise, so you even read pass the Epilogue and onto the Afterward (like I did) and THAT's where his true motive for writing the book comes out, which you can see if you're still thinking rationally-- his motive is for you to sign up with the E-Myth company to help you with your small business, to franchise, "a call to arms" as he puts in in the Epilogue. He wants you to "look at your business through your E-Myth eyes" he says, and "E-Myth Worldwide have assisted thousands...We would love to do the same for you. It begins with our invitation to take part in our free E-Myth experience...To take your first step, simply complete the form at the back of this book...." This is just like any other "free" marketing scheme, to get you in so that they can sell to you. Gerber is brilliant, the WHOLE book is a marketing ploy. It's not enough that you buy the book, you buy into the E-Myth Company. Wow, this book really is brilliant, it ALMOST sold me. And I give this book three stars because if someone does want to franchise, it is indeed worthwhile buying this book. Not for me, though. I wonder, can I still return this book?

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