Influence: Science and Practice (4th Edition) | Robert B. Cialdini

Influence: Science and Practice (4th Edition) | Robert B. Cialdini | This is the bible of persuasion books

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Influence: Science...

	Influence: Science and Practice (4th Edition) Robert B. Cialdini Allyn & Bacon, 2000 - 262 pages average customer review:based on 126 reviews view larger image
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highly recommended

Good read

If you ever asked yourself "Why did I buy this?", read this book. You'll find plenty of fascinating facts about how people make and rationalize their decisions. You will be able to recognize different tactics sales guys use on you to influence you.

This is the bible of persuasion books

This book will give you more and better insight to how people make decisions than anything you've heard before. The principle of consistency over logic is amazing. If you have a need to persuade people (sales, etc.), then you need to read this book.

Couldn't Put This Down.

This book is just simply outstanding. I recommend this book first before you read any other books on this very useful topic. This book brought to the surface the tactics used by sales professional that were brought against me that I thought peculiar. For example, why apartment viewings in my area were all scheduled at the same time or when I was searching for a gym membership why he was stressing if I left I would never EVER be able to get his reduced price again. I am now an informed consumer and this is a essential book in the hands of a avid consumer or student of business.

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Must Read!!!

Absolutely fantastic, fascinating, and amusing read. If you have slightest interest in social psychology, humans interrelationships and interactions, persuasion, or marketing and sales, this book is a must read.

Review by psychology, biology and former marketing person

I used to work for Xerox in marketing when they were Fortune 25. Currently, I am a personal growth and development coach with graduate education in psychology. Prior to all of this, I got my undergraduate degree in biology and attended graduate school for biochemistry. I provide this context because this book merges psychology, biology and its relation to sales and marketing.

This fascinating book looks at how persuasion works and why. It considers the underlying psychology and biology. As mammals as well as humans, we bond and are community-oriented. As a result, we have evolved certain ways of communicating, making agreements, etc. Some of these underlying "mechanisms" are unconscious... in fact most of them are. As a result, we can be manipulated.

I agree with other reviewers that every good consumer ought to read this book. It explains how and why certain language works in a sales situation, some of the psychology behind marketing, etc. It is also a must read for good sales people. While some salesperson's give sales and marketing a bad name, others truly add value and these folks don't get enough credit.

With respect to non-sales people, would also be of interest. Everything from dating to family discussions involves persuasion. If you are interested in being a better communicator, I also recommend Crucial Conversations: Tools for Talking When Stakes are High, Getting to Yes: Negotiating Agreement Without Giving In, Difficult Conversations: How to Discuss what Matters Most and Nonviolent Communication: A Language of Life: Create Your Life, Your Relationships, and Your World in Harmony with Your Values (Nonviolent Communication Guides). The last book in this list is also available as a four CD set on audio. If you are going to get one or the other, I would get the audio.

Some other good books that describe the psychology that underlies language and/or how deceive ourselves are: Philosophy in the Flesh : The Embodied Mind and Its Challenge to Western Thought and Social Intelligence: The New Science of Human Relationships and VITAL LIES SIMPLE TRUTHS: The Psychology of Self Deception. The last book of this series is very interesting and valuable to anyone.

This book is easily understandable and enjoyable for anyone. If you have any interest in this area at all, I'm sure you will thoroughly enjoy it.

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