Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming

Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming | Fred Krupp, Miriam Horn | Insight to emerging opportunities

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Earth: The Sequel:...

	Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming Fred Krupp, Miriam Horn W. W. Norton, 2008 - 256 pages average customer review:based on 50 reviews view larger image
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highly recommended

Earth The Sequel

This book is an outstanding resource if you want to learn about a huge amount of work going on right now in alternate energy and all those doing it.

Insight to emerging opportunities

In this book, Fred Krupp and Miriam Horn offer a series of insightful looks at energy innovations and disruptive technologies that hold economic promise while delivering on environmental objectives. In most cases, they revert to the central argument that implementing a cap and trade mechanism for carbon will catalyze copy cat replications and produce a more robust capital market for these earth-friendly energy systems. The book is an easy and entertaining read, drawing from personal experience that adds a human dimension to the struggle for market penetration and product acceptance in a industry dominated largely by entrenched monopolies and monolithic incumbents.

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Pradmatic Hope

This book is well written, funny, interesting, and very enlightening. It shows that there is a great deal going on in our "capitalistic" society which can prevent or reverse global warming while making economic sense. This is a plea for the cap and trade concept--and a very well constructed plea at that.

Overly opptomistic view of our technological & industrial capacit

This is a well researched vehicle which makes a lot of sense if the U.S. government gives up its militaristic approach to economics. All the breakthroughs previewed in the book are possible, but need capital which is now going down the wartime drain, and the paranoic need to keep our country defended militarily. While we have the strongest military, we now have the weakest economy. When we change our economic priorities we may be able to create industry which really meets the needs of our people!!

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