Predictably Irrational: The Hidden Forces That Shape Our Decisions | Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions | Dan Ariely | An easy, entertaining and thought provoking read

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Predictably Irrati...

	Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely HarperCollins, 2008 - 304 pages average customer review:based on 114 reviews view larger image
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highly recommended

Amazing view of the human condition, really amazing!

If you have an interest in why we do the things we do that show little to no logic over and over again, this book will provide superior insight.

It tells us how and why choices (and too many of them) skews our vision and leads us to irrational behavior from lovers to purchasing decisions. It reveals how we anchor our thoughts based on a particular experience and how we may never change our core thoughts (anchor) for the rest of our lives.

There is so much value understanding our behavior if we want to change our reality.

If you are curious about why good people make seemingly irrational decisions about their lives, this will be a real eye-opener. If I am wise, this book will change my life.

Don't wait, buy this book today! You will be entertained and enlightened, I promise.

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An easy, entertaining and thought provoking read

I really enjoyed reading this book (which is a big plus to start with - after all a book should at the very least achieve this goal right?). I found the research examples thought provoking, they caused me to consciously examine some of my decisions and decisions of those around me and it gave a new perspective in a lot of cases.

Definitely a recommended read - great job Dan (and all those who contributed to this book).

Dan Ariely has written a strong argument supporting the "cost effectiveness" of being honest.

I must say that I was not overly impressed with "Predictably Irrational" at first. But when I reached the sections in which the author explains the value of honesty, the book really became interesting! Read the last three chapters, it would be well worth your time. "Predictably Irrational", is an easy read. I gave it five stars because I have not read an argument like Ariely's before. You have probably heard that 'honesty is the best policy'. Dan Ariely makes a good case for being honest! Being honest not because it is the morally correct choice, but because it is cost effective!

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Outstanding! Funny and great insight to human nature

I really enjoyed this book. It is well written, funny, and easy to understand. It tells why we make decisions and why crazy decisions are predictable. It is a humorous psychology book. It explains ethics and why people think it is o.k. to steal certain items and why they think it is wrong to steal other things.

I really like this author and will buy any books he might write.

Tedious at times

I purchased the book not simply because I was interested in the subject, but was fascinated by the author's story of having battled the pain of a severe burn injury. After the first chapter, that part of the author's story recedes into the background.
I enjoyed reading the book, but the variations of experimental design described by the author became tedious for me. I would have preferred a generalized description of the design and the results, not the modifications the experimenters made to refine their data as they went along. Divulging the results in "real-time" wasn't that exciting.
Readers can make their own judgments about how feasible some of the author's social engineering solutions are. The practical policy decisions which flow from the insights in the book are minimal, it seems to me.
Finally, I could have done without a full chapter of the who's who in author's research community and academic life.
Interesting, but somewhat impractical and I think you'll wind up skimming significant sections of the book.

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