The figure of "the Colonel" lurks behind the entire story. He has Presley's business needs in mind, and, due to his business acumen, makes Presley (and himself) multi-millionaires beyond imagination. It's amazing to read how the Colonel is able to make more and more money from Movie studios, even as movies starring Presley are on a sharp decline in revenue and popularity. The whole story is mind boggling. In the end, the Colonel thought he was taking care of Elvis in the best way he knew how, but insatiable greed and insular attention to the bottom line and almost nothing else probably hurt Presley more than it helped him in the long run. Guralnick does not say this anywhere in the book. Again, the reader must draw moral conclusions based on the evidence. Guralnick does not moralize apart from calling the story a tragedy, and this makes this biography doubly interesting, as different readers will likely draw different conclusions based on their own interpretations of the delineated events. Who is to blame in the end? Is it fair to blame one or a few people? Is it fair to blame Presley? These questions are not answered (as they shouldn't be) but much food for thought is presented. As usual in life, the answer is far more complicated than mere finger pointing can accommodate. Guralnick handles this subject with eloquence and a distance that pull the reader in and allow for reflection upon what happened. This is not the usual shoddy rock biography that typically clutters the "Music" section of bookstores. This is a story to sink one's cognitive teeth into and reflect upon. Warning: this book will make you think; it will make you moralize; it will make you angry and frustrated at what happened, and it will make you ask "Why?" Regardless if you are an Elvis Presley fan or not (I'm really not; I was very young when Presley passed on) this is a book worth reading. It is a thick book, but a quick read (keep your dictionary handy nonetheless). Once you're in fifty pages or so, you'll probably find yourself stuck on it.
I see this book as a cautionary tale about the immense pressure of stardom, which Elvis met headon and conquered, accepting his situation fully, lifting the spirit of America in the process on his back. Life is truly new every day, and despite all his huge victories, at the end Elvis was broken and beaten, if not in spirit in body and mind. Thats a bitter truth to swallow, best we can do now is honor him in our minds and our hearts.