The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking | Kevin Hogan

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking | Kevin Hogan | Psychology of Persuasion Gets Results

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The Psychology of ...

	The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking Kevin Hogan Pelican Publishing Company, 1996 - 288 pages average customer review:based on 76 reviews view larger image
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highly recommended

A MUST for all sales and business people.

The Psychology of Persuasion is one of those books that is a MUST for all salespeople and business communicators. Mr. Hogan's ability to take researched based materials and apply them to practical daily business scenarios is a rare find in the business book market. So many other books in the area of persuasion, influence and communication are either too deep in collegiate theory with no practical business application or too shallow with just feel good hype; this book is designed for those of us that own businesses and communicate with people on a daily basis. The principles found in The Psychology of Persuasion changed the way that I communicate with clients and has increased my yearly revenues. I have personally bought several copies of this book to share with my business associates.

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Psychology of Persuasion Gets Results

Imagine how your life would improve if you could persuade more people to see it your way. And it can happen. The art, or skills, of persuading and influencing others is learned. We are naturally driven to use force - we are intent on bending others to our way of thinking. This often causes conflict and resentment. But you don't need force. The Psychology of Persuasion is packed with lessons, tips, tools and techniques on how to develop and apply skills of persuasion. Step by step, the book explains how and why. The results are overpowering. I recommend this book to all my clients, friends, and customers.
I am so impressed by this book that I bought the license to teach it's principles in my sales and leadership programs("[...]"). Get your own copy today and find out what it feels like to be a persuasion wizard.

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Be Persuaded or Be Persuasive

Awesome, Kevin really nails the art of communicating, persuassion really works.
We can't not communicate, the psychology of persuasion is the tool to use, to enhance your ability to persuade and how to defect negative persuaders.
You have a choice influence or be influenced, the great structure of the book allows you to specifically apply this stuff to your every day communication.
Elliott Wald (London UK) Psychology of Persuasion Licencee

The Premier Persuasion Book

This is simply essential reading in any walk of life. Not only to be used to influence and persuade ethically, but also to recognise just what is occuring around you.
It is eye-opening and I was constantly punctuating my reading with "Ah-ha!" moments not to mention the "Eureka!" moments.

If you are in business, this is essential.

Adam Eason, Psychology of Persuasion Licensee.

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Must read

I read Mr. Hogan's book on hypnosis. Since I liked the first book, it was not difficult for me to try reading this one. I was pleasantly surprised to find out that this book is a pure gem. One can learn about people personalities, the laws of behavior and many other psychology tricks. Learn when someone is trying ot negotiate with you vs. when you are being manipulated. It will help any person in any aspect of their life -- both personally and profesionally.

reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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