Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart

Cradle to Cradle: Remaking the Way We Make Things | William McDonough, Michael Braungart | A must read!

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Cradle to Cradle: ...

	Cradle to Cradle: Remaking the Way We Make Things William McDonough, Michael Braungart North Point Press, 2002 - 208 pages average customer review:based on 147 reviews view larger image
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highly recommended

Cradle to Cradle is a MUST READ, and DO!

Some of the less than 5 star reviews are so nit-picky that they are laughable. This is the definitive green book of solutions around. It actually gives all of us, and most especially industry, a productive way out of our ignorant, polluting, plutocratic, plundering, of natural resources. This book was written in 2002 and has slowly become the industry standard for how to design product, buildings, and infrastructure responsibly. If we actually listen to Braungart, and McDonough our planet and us will actually begin to turn recover and our children will have a future.Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming

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A must read!

Cradle to Cradle is a must read. The information is critical to the future of our little blue planet. I gained many wonderful ideas as to how to make my stay here on earth less damaging. While many of the concepts would be difficult to institute at a personal level, industry should be taking heed! Wonderful!

A Manifesto of (Practical) Hope

GET EVERYONE YOU KNOW TO READ THIS BOOK.

Should be required reading for every elementary school, then again in high school, and again at university.

The desire for a better world has always been there. This is the leadership we need: How to go about it, and why, but ultimately a decision left up to you.

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Important advancement but a preachy and brochure-like text

The concept behind this book is very important. It is an overview of a thoroughgoing design process that has, at its root, a deep commitment to biomimcry and essentialism in the creation of new things. To boot is a thoughtful (and I think accurate) criticism of the current state of the environmental movement.

The writers believe that if we're to succeed in harmonizing our existence with the planet's biosphere on which we depend, we're going to have to rethink how we make things profoundly, and sustainability alone is not going to cut it.

That said, the book is preachy, self indulgent in a way that academicians are great at doing so that it seems politically correct -- at one point I felt like the entire book was nothing more than an advertisement for the authors' design firm. Don't let that throw you off. It's an important book waiting for a new generation to pick it up and turn it into something with real grit, leveraging unorthodox creativity and a love for our pale blue dot in the universe for its own sake; to wrest it away from the marketing-communications-speak of a corporation. Alas, time is not on our side.

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