He gives wonderful ideas on writing, marketing, and promotion: it is unlike any other book on writing! I highly recommend!...On Your Way to Writing! If you have dreams of being a children's book author, this book can help get you there. The book clears up many myths about children's writing such as "picture books are easier to write than adult books" and "Children's books should always teach a lesson." Shepard's answers are straight forward and to the point. You get the tools you need to create successful stories, correct manuscript format, submission strategies and clear cut contract negotiations. I especially liked the part of the book that goes into detail about how to promote yourself to schools and libraries. Shepard tells how to set up author days and story hour to sell your books. He also tells you what marketing pieces to create and how to create them. The author himself is the author of many children's books, so he knows what he's talking about. His list of accomplishments are impresive. His publishers include Haper Collins and Dial as well as Cricket magazine among others. For more resources and updates of the book you can check out his website at www.aaronshep.com/writer. I am definitely happy with the purchase of this book.