Influence: Science and Practice (4th Edition) | Robert B. Cialdini

Influence: Science and Practice (4th Edition) | Robert B. Cialdini | Success Leaves Traces.......

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Influence: Science...

	Influence: Science and Practice (4th Edition) Robert B. Cialdini Allyn & Bacon, 2000 - 262 pages average customer review:based on 125 reviews view larger image
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highly recommended

Insightful!

This was a very insightful book that is a must have for anyone! You'll look at media as well as day to day relationships differently. As a lover of psychology this is a fun read about persuasion.

Success Leaves Traces.......

Ibought this book because it was recommended on an Internet marketing program I subscribed to.It is always interesting to read books referred to by skilled people as they probably wouldn't recommend them unless there was something special.Trusting my coach,then I bought a copy and have found it to be one of the most fascinating books I have ever read.
Imagine a psychologist wanting to understand how people get sold to,attending classes for door-to-door salesmen to see what they are taught and how people respond to various ploys - both obvious and subtle.
This book is an amazing study of human behaviour and quite frankly I have found it to be one of the best buys I've made - having no preconceived ideas of it.
The chapters are divided clearly,it is presented very compactly,and is cobcise in its presentation.I found I could only read a few pages at a time to digest what was said in such a short space.
Overall this book is a must for the new up and coming internet marketers both to understand the buyers and the limitations of traditional marketing techniques which are changing rapidly due to the internet.

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Happy reader

Well written, interesting anecdotes, and plenty of (small) studies to back up what the author says. Value for money.

A great book

This is a great book. I read it for an organizational management class at George Mason University as a grad student. Very easy to read and follow. I would recommend it to anyone interested in societal dynamics and how to get others to do your bidding.

An outstanding practical guide to building and defending against compliance systems

A martial arts student learns to control the opponent by applying the laws of physics and using opponent's physical momentum. A compliance student (e.g., sales practitioner, executive, entrepreneur) reading this book learns to control the opponent by applying the laws of influence and using the opponent's mental momentum.

Cialdini's Influence contributes to the art of compliance in three important ways:

1. It formulates the basic laws of influence (similar to Newton's physics laws)--the six principles, including reciprocation, commitment and consistency, social proof, liking, authority, and scarcity--and shows how to use these laws to craft both simple and complex triggers of influence in practical situations;

2. It shows how to identify other compliance professionals using modern triggers of influence and how to create antidotes against them. Example: this book is written by a university professor specializing in compliance (authority) and it sold over 1,000,000 copies (social proof); and

3. It helps the educational and material retention processes by concluding each chapter with a summary, study questions, and a critical thinking section.

The result is an outstanding practical guide for building continuously improving compliance systems and personal defense methodologies against them in an increasingly hectic and challenging environment of cognitive overload. The reader learns the complete art and science of professional compliance.

Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding

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