Competing on Analytics: The New Science of Winning | Thomas H. Davenport, Jeanne G. Harris |...

Competing on Analytics: The New Science of Winning | Thomas H. Davenport, Jeanne G. Harris | Good introduction, but further reading will be necessary

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Competing on Analy...

	Competing on Analytics: The New Science of Winning Thomas H. Davenport, Jeanne G. Harris Harvard Business School Press, 2007 - 240 pages average customer review:based on 54 reviews view larger image
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highly recommended

Awesome book

This was a great book about the current and future direction of reporting and analytics. I would recommend it for anyone interested in pursuing this field. I am proposing some of these initiatives to my company.

Good introduction, but further reading will be necessary

I highly recommend this book as an introduction to analytics. Sure it won't make you an expert overnight, but it will succinctly describe the field, along with current efforts of various companies in applying information to gain a competitive advantage.

However, it is really just an introduction to a broad range of ideas. If you want to know more about customer analytics, definitely check out Managing Customer Relationships: A Strategic Framework. It's a lot longer than this book, but well worth the time.
And there are a lot of more technical books available for the internal processes described in this book, such as Pricing and Revenue Optimization to name just one, but also books on spreadsheet modeling and decision analysis, along with supply chain management, and a host of other topics.

Let this book be your road map to finding out where your organization currently stands in terms of competing on analytics, and what you'll need to learn more of in order to move to the next level.

So I can't give "Competing on Analytics" 5 stars, but I can say that you'll probably be glad that you read it.

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An impactful book to the industry

Analytics has been a hot topics since late 1990s. Lots of focus has been given in the investment of technolgoy but little companies has been successful in getting the full benefits or return on their investment. This book is the first book that provide a holistic view of how to integrate analytics into business and make it a competative advantage. For business that are still looking for ways to set up the analytics, it is an excellant book to give an high level roadmap (Chapter 6). It also highlights the key issues of implementations eg internal business process and the political involved, which is very real. However, it doesn't provide a solution or any suggestions on how to handle these issues. Chapter 7, Managing Analytics People is the most interesting one, but I think it is arguable. Overall, this book is a high impact book as it bring up the real issues/challenges. But if you can make it a success, it involved the whole organizational change!

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Well worth the time

This is a great overview on analytics and how to start implementing them in a corporate environment. Would be a good start to have a management team read and get on board with analytics.

Helpful checklist of your BI capability

Davenport and Harris give an overview of the field of business intelligence (BI), which concerns systems for improving decisions and workflow. The ideal is the "analytical competitor", a company that has eliminated guesswork from business, and is driven by strategic decisions based on factual reality. We get numerous examples, including Google, Amazon and Netflix, but BI is not limited to technology companies.

BI is the infrastructure of systems and people that process objective facts into decisions, which is often automatic. Any company can use analytics to augment its strategy, and the first step is to assess your current analytical capability, and then to progress through one or more steps to the right level of analytics.

The book is best read is a checklist for your BI capability. It is a complete overview of what is possible, with enough technical detail to suggest your next move. The most exciting part is that only a few companies make sufficient use of analytics now. If you can get BI to support your company's distinctive strategic capability, then your reliance on the facts of reality will out-execute the competition.

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