The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It | Michael E. Gerber | A must read for any business owner

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The E-Myth Revisit...

	The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Michael E. Gerber HarperCollins, 1995 - 268 pages average customer review:based on 308 reviews view larger image
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highly recommended

Stop Chasing Your Tail.....

Great Book! Breaks down the systems a business should have in place- like a franchise prototype. Michael Gerber really makes sense. The challenge is to implement the ideas. I highly recommend the audio book.
Michael Mila
Naperville, IL

A must read for any business owner

When this book was recommended to me by two people over the course of two days, I knew I had to read it. If you have started or are contemplating starting a business, it is a must-read. I saw myself throughout the pages of this book .... knowing I was frustrated in trying to run my business and not really understanding why. This book spells it out. It's real. It's applicable. I've recommended it to every friend I have who runs their own business. You HAVE to buy this book TODAY!

Debi Brim / Indpls IN / www.cateritsimple.com

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The answer to success or failure in business

I first read The E Myth Revisited as I was preparing a local policy and procedure manual for my second small business, a national franchise. As I read the book a light bulb went off - in fact several light bulbs flashed - and suddenly I realized why small business seemed so difficult. I had indeed been more of a technician in my first business - working more IN the business than ON the business. I am now a Small Business Consultant and Michael Gerber's words "Work ON your Business, not IN your business" still guide me today.

Dick Bendtzen, Author of "Yes You Can Start And Run A Small Business", and Principal of Small Business Yes You Can LLC.

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Thought provoking

This book was recommended to me by a guy that does business and life coaching. I am looking to start my own business and what a HUGE help this book is. It is so thought provoking! It allows you to really build your business so that it can be successful... so that your business fits into your life rather than your life fitting into your business.

The principles offered in the E-Myth are also helpful to existing businesses. I think so many people start businesses thinking, "I know how to do this work. Instead of working for these guys, I should start my own business..." So many of us have felt that way... restaurant workers, plumbers, engineers, consultants... but doing the work does not make a successful business. Being the "technician" without the vision to see where the business is going to take you is deadly. The E-Myth tackles those problems for you.

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a book that gets you on the right track

This book is a must-read for any small business entrepreneur. Gerber gives step by step instructions (strategies) of what the entrepreneur needs to think about and what mindset s/he needs to keep in order to be successful. I found chapters 10-18 to be the most helpful, where the discussion focuses on determining the ultimate goal for your individual business (to help achieve your life goal) and provides a road map of how to get there.

The one drawback I found with this book was the story (stated to be a true series of events, but with the names changed) about Sarah and her pie company. Gerber illustrated his points well enough in the "guts" of the book that it seems like the Sarah story was just "filler".

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