Predictably Irrational: The Hidden Forces That Shape Our Decisions | Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions | Dan Ariely | Very interesting

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Predictably Irrati...

	Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely HarperCollins, 2008 - 304 pages average customer review:based on 124 reviews view larger image
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highly recommended

This Book Explains a lot!

This is an excellent book well written. It explains in clear and understandable language why we make some of the decisions we do even when it's logical to make other choices. Dr. Ariely writes with great humor and and understanding of his audience. I recommend this to one and all.

Very interesting

Nutshell review - This is a great read. A thoroughly interesting, thought provoking and enjoyable look into the world of behavioural economics, or why we do what we do even when it makes no apparent sense!

intriguing

A great discussion of the topic, a little long on the conclusions. Entertaining writer.

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Smart, Well Written Book, written in the Freakonomics Style

Quick, enjoyable read that provided some refreshing insight into the world of behavioral economics with the premise that people are not perfect rational beings, rather they are irrational and often in very predictable ways. Quality stories, witty humor - overall an excellent summary of the fascinating research Dr. Ariely has done over the years.

Predictable review

I am probably guilty of writing a public review after reading some of the others. I enjoyed the book initially but did not feel that same sense of satisfaction finishing. Then I read that one person enjoyed the early chapters about relativity and felt the book lost steam in the end. I actually bought a new Macbook this week and ended up buying the "middle" model of three offered. Now I know why. I am glad I read the book, but I wish the later chapters were as interesting as the beginning of the book.

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