The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking | Kevin Hogan | If you haven't got this book then you are missing out!

books:

The Psychology of ...

	The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking Kevin Hogan Pelican Publishing Company, 1996 - 288 pages average customer review:based on 76 reviews view larger image
	for more information click here

highly recommended

Great Information - Buy This Book

This book is a must read for anyone in sales - period

This is a very well written book. It is a great tool for anyone who makes a living by having to persuade and influence others. Kevin Hogan has a very simplified process with his "Paradigm of Persuasion" approach which is built on a win-win philosophy for both the seller and the customer.

I really like the detail and examples that the author has provided in this book. Dr. Hogan speaks to the "laws" of persuasion and various ethical persuasion techniques. He also describes in detail how non verbal communication and proxemics have a direct impact on the customer's buying decision criteria. This book also goes into great detail on building instant rapport with the customer and how to effectively communicate with the different personality styles.

This book is definitely one, that after you have read it, will become a reference book for years to come.

for more information click here

If you haven't got this book then you are missing out!

This book is where it all starts, fills in all the details others miss out and finishes all your curiosity about why and how to influence people.

The 9 laws of persuasion are real gems and can be easily and quickly be placed into any selling environment.

Reciprocity, Expectancy, Consistency the list is one in which you'll want to remember as you will rely on their information for many many years.

I can personally vouch that this book as well as other from Kevin Hogan has literally transformed my selling, my social interaction and career path.

I can not stress how much every person involved in persuading (every one) needs to own a copy of this master piece.

Gary May
Author: SELLING: Powerful New Strategies for Sales Success
[...]

for more information click here

This Book Delivers

What does this book deliver? The most applicable information concerning persuasion per minute of your time invested. I've read 12 books on persuasion, psychology and sales since starting my company three years ago, and this one has the most concise, applicable information available. Kevin does an excellent job of boiling it down to what really counts.

What are the results on my business? I manage money, and approximately eight of ten people I sit down with become clients. Would you be happy with an 80 percent success rate? Further, I'm a finance and engineering professional, not a sales professional.

To be sure, many of the 12 books I read were excellent. However, The Psychology of Persuasion boiled it all down to the points that count so that I get better results from my sales, marketing and money managing efforts. The book is a great investment of time and money. Have fun with it!

for more information click here

Improve Your WHOLE Life!

I started reading Kevin Hogan to improve my work life, but ironically my WHOLE life got better. That's because Dr. Hogan is unique in his approach. Though he never uses the hackneyed phrase "holistic", he does change the whole person with his approach. Because his methods work EVERYWHERE...and because they are not manipulative in the usual sense, they are true win-win solutions! This book will make your life better! Kevin Hogan teaches the real secret to a happier life. Its that simple.

Excellent Book/Author

I read a lot of sales/persuasion books. This is truely a good book by a Knowledgeable person. This is a combination of traditional sales info plus the book THE PSYCHOLOGY OF INFLUENCE, with a little NLP thrown in.

for more information click here