Purple Cow: Transform Your Business by Being Remarkable | Seth Godin

Purple Cow: Transform Your Business by Being Remarkable | Seth Godin | Instantly Transforming!

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Purple Cow: Transf...

	Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 189 reviews view larger image
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highly recommended

Required reading if you are in marketing or business

Purple cow is the right message told in a very authentic and genuine way about creating remarkable efforts, products and work of any kind. Take the old saying "if it worth doing, it's worth doing well" to a whole new level. This book will change your outlook on creating "just good enough".

A must read if you are in marketing or business of any kind!

Instantly Transforming!

I read the PURPLE COW in one sitting and it changed my entire philosophy on how to build out SUCCESSFUL marketing for my new theater company. I have always held several of the book's concepts as core business values but it gave me complete perspective to know I am on the right path to becoming REMARKABLE! This is one book you simply can not pass up if you intend to survive TODAY in any market. Confused or discouraged about how to reach people with YOUR business? Then you need PURPLE COW!

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This is a "must read!"

An easy, entertaining read, this book is full of valuable tips for anybody ready to make changes and truly impact your business by getting your brand noticed. Seth tells you you're either a Purple Cow or you're not. You're either remarkable or invisible. Pick one! Definitely one of my all time favorites!

The purple cow is a long time ago being

I apologize for my english because I'm a french reader(Paris).
"The purple cow" is a marketing easy reading book with lots of cases and success stories. I always wonder reading this kind of book if it was so easy to make a successful brand like to make a good cake. I'm sure it's not. The author seems to know all the keys of marketing and resume them in one idea : be remarkable. Isn't it too simplistic ? And what about be unremarkable by being always remarkable,think of United Colors of Benetton. The question is not approached. But the book is a good distraction for thoses who are interesting in funny and rationnal marketing short cuts. Anyway, remain to think in a singular way is always a good work to do in any job. Then, The Purple Cow is a useful training in this way. Enjoy your reading.

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Making your product stick out

A munchie-size book saying: try to make your product stick out, so people notice it and start talking about it. If that was already obvious to you, then you don't need to read it.

reviews: 1, page 2, 3, 4, 5, 6, 7, 8, 9, 10, 11

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